The paper 'Political, Economic, Social, Legal, and Environmental Operating Environments - Apple Company" is a perfect example of a management case study. The main objective of this essay is to identify the political, economic, social, legal, and environmental operating environments of several business units in the Apple company. These business units to be analyzed are iPad, iPhone, and MacBook. The term operating environment refers to all the conditions, entities, events, and factors surrounding an organization that affects its operations, decision making, and determines its opportunities and risks. Apple Inc.
is the best-known company that deals with consumer electronics brands. Apple’ s continued success in the world of electronics is directly linked to its effectiveness in addressing the external factors surrounding it (Carlton & Annotations-Kawasaki, 1997: 123). PESTLE Analysis of iPad Political - The term political refers to anything that relates to the government or public affairs of a given country. Apple company has decided to be a monopoly in the development of the operating system used in iPads. This means that an iPad cannot use any another operating system besides that which it was designed to use.
Being a monopoly Apple has built Apps which cannot be applied anywhere else and it has created a new target market. Apple iPad was used in the political arena when former USA President Obama was campaigning in June 2010. They planned to use iPad apps to interact with voters like providing election news, updates on local events, and even calling the congress representatives (Schneider & Frey, 2009: 168). This idea helped the iPad business unit to gain the upper hand with its competitors. Economic - The term economic refers to anything that is related to economics or the economy of a given place.
Apple is facing criticism for exploiting its customers with high pricing strategy during these tough economic conditions. The company does not recognize its loyal customers as they are given no special treatment and they face tough pricing decisions as others. The price of an iPad has risen significantly over the past few years. When Apple introduced iPad into the market it was costing $499 but now in some developing countries like India, it is retailed at $544.
Apple iPad is a premium it has to target high-end users but the company faces the challenge of low 3G service in most of the countries which have reduced the total sales (Reganold, 2001: 926). Social - the term social refers to those things that relate to society or its organization. The way people thought about an iPad has changed since it was introduced into the market. The company with the help of more the 20 million iPad users is changing the lives of many people who are around the iPad.
Many users get in touch through social media platforms and also the brand is capable of consuming all types of media which give the users high appeal by the help of sound, touch, and motion. Users are given the opportunity to interact with the banners that are on the editorial side and it is a good strategy to attract lots of publishers. The iPad is used even in the hospitality industry where it is used in rooms to order drinks, the food at a convenient time.
Airlines schedules are also availed to customers through this platform (Shane, 2003:260).
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