The paper "Management Information Systems: Brawny Luggage Inc" is a wonderful example of a case study on management. This paper discusses the procedure and the various factors that the management of Brawny Luggage Inc. Should consider when creating an internet strategy and model for an internet business that will facilitate the opening of more stores making it a nationwide chain. The development of a world wide web is also aimed at providing a great opportunity for the company to offer better services to the customers in the region and also worldwide in regard to luggage products.
The luggage products include luggage sets, briefcases, backpacks, travel accessories, duffels, and leather products. Business StrategyBusiness strategy refers to the overall plan which helps an organization to utilize or allocate its resources in the best way possible to improve or maintain competitive advantage (Allio & Allio 2005, p. 88). A good business strategy improves the value of the business and the returns to the stakeholders in the long run. This strategy should provide a link between the business, vision and values. Business strategies help different firms to come up with decisions regarding the flow of financial and other resources to and from an organization’ s lines and business units (Wheelen & Hunger 2000, p.
165). They help companies in making decisions regarding whether they should concentrate on their core activities or diversify to other areas, or whether they should expand nationally or globally. The strategy employed by Brawny Luggage Inc. Is a customer focussed business strategy? This strategy emphasizes on creation of a good relationship between the company and the customers, development of high-quality products at low prices, creation of customer experience, and development of offers that will entice customers and easily accessible at low prices.
Brawny emphasizes on customer-centered strategy in the sense that the management believes that the key to the success of the organization is understanding the customers’ needs. This is enhanced through the production of a wide variety of products that would suit the different needs of customers, opening of more stores both regionally and globally to enhance accessibility and training of staff to accomplish their objective of offering high-quality services to the customers.
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