The paper "Every Business Is a Digital Business by Accenture Technology Vision" is a delightful example of an article on business. IT is a driving force for how companies grow effectively. IT forms part of core competencies in companies as industries are now driven by software. Business innovation and expansion, in the current world, is centered on digital efforts. Farsighted organizations embrace IT as a strategic asset. At this time, the executive leadership team should recognize that technology cannot be separated from business (Accenture Technology Vision 2013 9). Companies now opt for mobile communications channels, context-based services, and social media in creating digital relationships with consumers.
Businesses get more information about their consumers through; social media, online chat, e-mail, Web pages, tweets, and mobile apps (Accenture Technology Vision 2013 25). Businesses appreciate the fact that consumer information is valuable for future insight. Consumer information should assist businesses in answering specific questions that will aid businesses in attaining their goals. Businesses should design applications that will aid in getting the right data. Savvy companies, after understanding what happened, they aim at understanding why it happened, and this is achieved by capturing the right data with the right software (Accenture Technology Vision 2013 32). Businesses should execute their actions at the same speed that opportunities are realized.
It is important for executives to match data velocity with business processes. Various business intelligence software avail information about customers, work orders, and products. Data velocity calls for instant mobile access to data. In addition, employees who are data-savvy and have analytical skills will enhance data velocity (Accenture Technology Vision 2013 47). Communication among employees results in faster and higher-quality work, and thus, increased productivity.
Businesses achieve this by using collaboration and social channels. Companies should incorporate social technologies into core business processes. Businesses executives should appreciate the new mindset of “ every business is a digital business” (Accenture Technology Vision 2013 87).