IntroductionNokia Corporation, based in Finland, is the world’s leading manufacturer and distributor of mobile phones branded Nokia. It came into being in 1865 as a paper mill but began manufacturing phone in 1982. Nokia had interest in telecommunication, consumer electronics, cables and rubber. At the beginning of 1998 the company made a decision to strategically focus on telecommunication business. This subsequently elevated Nokia into a global leader position by the year 1998. The victory of Nokia is accredited to its prolific supply chain practices. Existence of an integrated supply chain that interconnect suppliers, manufacturing plant, sales, providers of logistics, and the ultimate consumers contributed to the success of Nokia Company limited.
Establishment of long-term relationship with suppliers assisted the company in processing its products efficiently. The long run effect of this efficiency is reduction in cost of manufacturing and processing. Adoption of hybrid manufacturing system that has a combination in-house manufacturing and outsourcing improved the pace of production. So as to enhance competitiveness of manufacturing facilities, Nokia adopted Smart manufacturing technique that offered solutions to problems in real time basis. Nokia’s wide distribution network enabled it to reach many customers within a short period of time.
This literature presents approaches used by Nokia when managing the product’s supply chain. In recognition of the fact that various companies including Ericsson deliver their products into the market, it is essential to examine how Nokia shapes its supply chain with an objective of outwitting its competitors. Supply chain situation analysisAccording to AMR Research (12), Nokia Company limited envisions sound environmental and social principles as critical elements in ensuring the success of a business. Ethically the company works hard to anticipate risk, improve governance practices, increase employee satisfaction, and take care of environment and communities were business is done.
It is the expectation of Nokia Inc that players in its supply chain inculcate the same principles. Some of these principles include: integrating sustainable practices into the business, close co-operation with customers and suppliers, and perpetual improvement of products quality (Friscia, 32). Employee communication It is vital to set an environment with opportunities for communication and feedback. Nokia frequently involve their employees in deliberation on corporate strategy, career, development of competence, performance, diversity and a balance between work and life.
The Company disseminates information covering on sustainability through internal campaigns. An employee is a critical factor of production in many manufacturing companies including Nokia Inc. To achieve profitability, earnings per share, and revenue, Nokia Company utilizes Workforce management strategy. New technology in the market allows a company to focus on demand signals such as behaviour of customer, status of the economy, and market trends. The response therefore is to staff and schedule workforce in a manner that enhances efficiency. This is a tendency towards a demand driven economy. CustomersNetwork operators form the biggest customers for Nokia Inc.
Their role is to furnish the company with information about social and environmental sustainability (Lam, 4). In response, the company utilizes customer account management interface. It is the responsibility of the customer to unplug chargers when the handset is fully charged and subsequently return handsets for recycling. Customers are valued by supply chain leaders since they consistently make choices that support industrial progress. At Nokia, products are produced to meet customer’s individual demand and not merely selling what the company can make.
Customers are engaged through Nokia Care Support services that is available online and via call centers. Nokia also carries out customer satisfaction survey and independent market exploration.