The paper 'Supply Chain Management and Logistic - Subway Corporation" is a good example of a management case study. The primary observations from the results of the interviews and literature reviews clearly indicated that Subway's logistics complexity in terms of fragmented channels, client preference for customized products and product variation has increased immensely. Additionally, some trends demonstrated that several challenges lie ahead due to the complexity of the world to operate in logistically. It is universally acknowledged that supply chain management should make it easier for Subway as a corporation to satisfy its customers’ requirements and needs (YouTube, 2015).
In other words, improving on consumer expectations were categorized by the research work respondents as the most significant factor, and fulfilling customer needs were categorized by over twenty percent of the research respondents as the most important logistics objective (Robert, 2013). However, due to increasing levels of consumer demands, ancient measures fail often when stipulating strategies that may satisfy Subway Corporation’ s consumers. Our analysis of the literature reviews, executive interviews and surveys clearly identified customer expectations, lack of appropriate talent, and increasing level of networked economies as the most potential problems that are affecting Subway as an organization (Robert, 2013).
Moreover, over the last few years, Subway has often stood as an independent entity in the market and in most cases; it managed interfaces that eventually directed consumers and suppliers. However, in the modern networked economies, Subway's interface networking is not necessarily enough to propel it to the next level (YouTube, 2015). By so saying, it means that most organizations such as Subway are forced to engage in both horizontal and vertical collaboration in their respective extended supply chain Interlinkages, and as a result, their collaborating partners expect Subway to integrate their systems and processes.
BJERRESKOV DINITZEN, H., & BOHLBRO, D. (2013). Value-added logistics in supply chain management. Copenhagen, Academica.
Google.com, (2015). Supply chain management. Retrieved from: https://www.google.com/search?q=subway+supply+chain+management&biw=1280&bih =911&tbm=isch&tbo=u&source=univ&sa=X&ved=0CFEQsARqFQoTCP- KxLrwjscCFQsg2wodKSQDUQ
KOTZAB, H., & WESTHAUS, M. (2005). Research methodologies in supply chain management with 67 tables. Heidelberg [etc], Physica-Verl.
Robert Hadfield, Frank Straube, Hans-Christian Pfohl, Andreas Wieland, (2013). Trends and strategies in logistics and supply chain management. Retrieved from:
RUSHTON, A., & WALKER, S. (2007). International logistics and supply chain outsourcing: from local to global. London [etc.], Kogan Page.
Subway, (2015). Sustainable sourcing. Retrieved from: http://www.subway.com/subwayroot/about_us/Social_Responsibility/Sustainable
WATERS, C. D. J. (2007). Global Logistics new directions in supply chain management. London, Kogan Page Ltd. http://www.books24x7.com/marc.asp?bookid=18821.
YouTube, (2015).Subway story: supply chain, farming & logistics. Retrieved from https://www.youtube.com/watch?v=SRq-U1m2dwg