Essays on Sustainable International Business Futures - Patagonia, Inc Case Study

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The paper "Sustainable International Business Futures - Patagonia, Inc" is a perfect example of a management case study.   The legendary environmentalist and businessman Yvon Chouinard was the founder of Patagonia, Inc, which is one of the most inspiring companies in the world. Patagonia has managed to minimize its effects on the environment, for instance, by making fleece clothing from recycled soda bottles. Chouinard under the umbrella of leaving no traces behind philosophy, he has managed to run Patagonia successfully for the last fifty years. The philosophy has acted as a guiding pillar towards sustainable business practices (Galea, 2004).

Chouinard has also managed to remain as a study environmentalist inside the similar business world and donating financial aid to small nonprofit organizations that are overlooked easily. This is an important move in making sure that the environmental concerns in Patagonia remain with an explicit focus on environmental friendly to humans. The company values such as making money, but share the love and creating a diversity of the outdoor products and the outdoor facet are essential to its operations. In addition, the company has been developing high-quality products in the most responsible way that does not leave a trace behind (Galea, 2004).

The major aim of this paper is to have a deeper insight into this philosophy in the business world. Essential elements of Patagonia's Business Philosophy Patagonia has been in business for many years and their operations have all long been depicted by their mission and aspects such as by free-climbing wherever possible; and when aid climbing, through the uses of safety equipment that wouldn’ t scar the rock. Their philosophy has been leaving no trace behind.

Apart from this move, there is a series of elements that can be drawn from their philosophy (International Society for Philosophers. 2003). These elements include; Product design philosophy Patagonia strives hard to make quality products that cause no unnecessary harm to its customers. Under this philosophy, the company operations seek to answer a set of questions. These help Patagonia designers define whether a product is up to the standards of the company or not. The questions are based on aspects such as functional or multifunctional product, durability, product fitness for its customers, simplicity, added value and any unnecessary harm that the product can cause. Production philosophy Any company that is involved in the production of products should strive hard to produce the best goods within its category.

This is easily said than it's done; however, Patagonia has managed to solve it. They involve their designers with the producers in order to come up with long-lasting relationships with contractors and suppliers. They also weigh product quality first against on-time delivery as well as low cost. Management philosophy Patagonia is core familial company and can be implicated that its operations are based on trust other than on authoritarian rule.

The philosophy works well for Patagonia because there is no even a single-core employee who would wish to work in an environment where this kind of trust never existed. The main reason for this is because democracy mainly works best in small societies. The number of people working for Patagonia is not many; as a result, a sense of personal responsibility prevails. According to Choulinard himself, this kind of management is an MBA that is, management by absence.

Reference

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Galea, C. 2004. Teaching business sustainability. Sheffield, UK, Greenleaf.

Galea, C. 2004. Teaching business sustainability. Volume 1, Volume 1. Sheffield, U.K., Greenleaf Pub. http://gse.publisher.ingentaconnect.com/content/glbj/tbs/2004.

Gonzalez-Perez, M. A., & Leonard, L. 2013. International business, sustainability and corporate social responsibility. Bingley [England], Emerald. http://oclc- marc.ebrary.com/id/10672475.

Great Britain. 2010. Business sustainability. Edinburgh, Forestry Commission.

International Society for Philosophers. 2003. Philosophy for business. [Sheffield], International Society for Philosophers. http://bibpurl.oclc.org/web/44978.

Jansson-Boyd, C. V. 2010. Consumer psychology. Maidenhead, Open University Press

Russell, 2002. Business sustainability. London, Caspian.

Sharp, I. 2009. Four Seasons: the story of a business philosophy. New York, N.Y., Portfolio.

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