The paper "Globalisation a Minefield for Corporates by Hammond" is an outstanding example of a business article. This essay applies several theories in a newspaper article authored by Hammond (2013). In the story, Hammond (2013) indicates how Google Inc. ’ s decision to change a homepage name from ‘ Palestinian territories’ to ‘ Palestine’ had placed the firm in the middle of a diplomatic row pitting Israel against Palestine. While Palestine celebrated the name change, Israel was clearly against it. Hammond (2013) further indicates how decisions made by firms can have such firms intertwined in the social-political aspects of states and other non-state parties.
This essay uses three theoretical principles in the Hammond (2013) article (i. e. values and identity; dynamics of systems; and theories of global commerce) and concludes that although unintentional, the diplomatic row that Google sparked would have been avoided had Google done some research and understood the dynamics involved in the Middle East, and especially between Israel and Palestine. The essay, therefore, recommends that besides understanding the dynamics of a system, corporate organisations must understand the social, cultural and economic implications of any changes they might want to make. Values and Identity From Hammond’ s (2013) article, it is evident that both the Israeli and Palestinian sides knew that they belonged to the previously indicated ‘ Palestinian territories’ , and that a name change to ‘ Palestine’ specifically left out Israel, which was an interested party in the Palestinian territories despite having its own domain name.
This fits into the social identity theory, which indicates that people (or countries in this context) know that they belong to a specific social group or category (Stets & Burke 2000). Further, the story is a reflection of the social comparison process where people categorize the self and others and labels them as the in-group or the out-group as indicated by Stets and Burke (2000).
Bertenthal, B I 2004, ‘Dynamical systems: It’s about time’, In S M Boker & M J Wenger (Eds.), Data analytic techniques for dynamical systems, pp. 1-22, Erlbaum, Mahwah.
Blinick, N 2007, ‘Minimizing the costs and risks of global commerce’, Supply & Demand Chain Executive, April/May, pp.. 20-21.
Brandel, M 2007, ‘The global/local web site: Why you need it; how to build it’, Computerworld, vol. 19, pp. 29-32.
Hammond, A 2013, ‘Globalisation a minefield for corporates’, The New Zealand Herald, p. A.32.
Peterson, A 2013, ‘Hackers deface Google Palestine, object to Google maps labelling of Israel’, Washington Post, viewed 12 September 2013,
Singh, N 2003, ‘Analysing cultural sensitivity of websites: A normative framework’, pp. 32-53.
Singh, N, Alhorr, H & Bartikowski, B P 2010, ‘Global commerce: A portal bridging the world markets’, Journal of Electronic Commerce Research, vol. 11, no. 1, pp. 1-5.
Stets, J E & Burke, P J 2000, ‘Identity theory and social identity theory’, Social Psychology Quarterly, vol. 63, no. 3, pp. 224-237.
Stryker, S 2007, ‘Identity theory and personality theory: mutual relevance’, Journal of Personality, vol. 75, no. 6, pp. 1083-1102.