The paper "Application of Theoretical Principles to the Pokemon Go Phenomenon" is a perfect example of a business case study. According to Reinfrank (2016), when Poké mon Go reached the CBD of Canberra, it became a phenomenon. This event is an example of a socially innovative commercial event. In this essay, an analysis of the Poké mon Go event in Canberra as presented in the article by Reinfrank (2016) is done. The analysis is based on two theories: the Dynamics of Systems theory and the Values and Identity theory. Using these two theories, the Poké mon Go event as presented in the article is critically analysed in this essay. What is Poké mon Go? Poké mon Go is a special type of mobile game.
Individuals who have smartphones that use Android or iOS operating systems can download and play it (Nintendo Inc, 2016). The game, which was developed by Nintendo, is based on virtual reality. Players use the GPS systems of their smartphones to interact with imaginary beings. Since the game involves the use of a GPS system, players have to move in the real world as they try to capture and manage the virtual creatures as part of the game. Since its release in July 2016, the game has been growing in popularity across the world.
According to Williams (2016), the popularity of the game has been growing very fast over the last month. It is noted that by the 21st of July, 2016, to a total number of people who were playing the game reached 45 million (Williams, 2016). Although this number has slightly decreased over the last few weeks, the game remains very popular in the world. In Australia, the popularity of the game was witnessed when it was launched on 21st July 2016 (Reinfrank, 2016).
With thousands of individuals gathering in the streets of Canberra to start hunting for the digital creatures of the game, it was a massive turn up for the event. So far, the game has remained popular even though it has experienced a slight decline in the number of players (Martindale 2016; Passary 2016). Application of the dynamics of systems theory The Poké mon Go phenomenon in general and in Australia in particular as outlined in the article can be analysed using the dynamics of systems theory.
The dynamics of systems theory was initially developed to explain scientific issues (Cornell & Jude 2015, p. 2). However, it was developed and expanded to explain social issues (Cornell & Jude 2015, p. 2). The basis of the theory is that many social and even scientific events and issues can be explained in terms of systems. A system is a complex set of elements which are defined by specific characteristics (Mele, Pels & Polese 2016, p. 127). One of the characteristics that define a system is that it is made up of several elements which interact with each other (Corlett 2007, p.
2). This means that for a system to exist there must be at least two elements working together. The second characteristic of a system is that all the elements in a system interact with each other (Corlett 2007, p. 2). The elements within a system interact with each other in different ways. For example, the elements may operate in a cause and effect manner. This means that one element may have a direct effect on the other element.