The paper "SWOT Analysis of American Express" is a perfect example of a business assignment. The company selected for the current assignment is American Express. The following discussion will provide a brief discussion of the company as a whole. The emergence of the company under consideration and how the company operates in the area of operation will be discussed. The social responsibility programs of American Express will not be ignored. The financial condition of American Express and the marketing mix of the company will provide a rough idea of the company. Finally, a SWOT analysis will present the current scenario.
The paper effectively reflects how the emergence of globalization has affected the operational parameters of American Express, a global travel and financial solutions provider company. It reflects on the gains and incentives of the company operating in the global markets and also on the different strategies used to gain control over the world market. Assignment 1American Express Company is a multinational financial service provider headquartered in New York City, United States. The company was founded in the year 1850 and it is one of the 30 components of the Dow Jones Industrial Average.
The company is well known for the businesses in the field of credit cards, charge card as well as traveller’ s checks. The company is also known as AmEx accounts for around 24% of the total transaction in the country of the United States in dollar volume. The company was ranked at 22nd most valuable brand in the world by Business Week and Interbrand while it ranked among the top 20 most admired companies in the world according to Fortune. The closest competitors of American Express are Visa Inc, Discover Financial Services and MasterCard Incorporated.
The company started to operate in the express mail business in New York. The company started operating as a joint-stock company by the amalgamation of the express corporations owned by Wells, Fargo and Butterfield. In the year 1874, the company shifted the headquarters to 65 Broadway Street.
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