The paper “ Apple Company -Vision, Mission, Core Values, External Stakeholders Analysis, External and Internal Environmental, SWOT Analysis” is an excellent version of a case study on marketing. The Apple Company is a global leader in the electronics industry established in 1976 in Cupertino, California. The venture has specialized in the manufacturing of smartphones and personal computers as well as tablets respectively. Over the years, the company has expanded its product portfolio and customer base to increase market competitiveness. Vision: Apple has a vision statement of making quality and innovative IT products for the global market.
As such, the organizational vision is to innovate and create new products on a regular and frequent basis. Mission: The organizational mission is on the creation, development, and innovation of high-quality products, with the available technology and resources in the market. In this case, the organisation has a mission of exploring its capabilities and core competencies to develop customer-oriented and needs satisfying products. As such, the organization designs and develops products such as Macs, OS X, iLife among other products. Moreover, it has diversified its product base to the music industry. Core ValuesThe Apple company's core values are its underlying beliefs.
These are the set of values and principles that guide its day to day running and its focus on achieving its key vision statement goals. Among the key organizational beliefs include: The organization believes in the need to own and control its primary technologies in the SCM process Believes in competing only in markets it has a competitive edge Believes in developing market partnerships and collaborations with SCM partners to allow for effectiveness and efficiency in operations. External Stakeholders Analysis As a profit-making electronics industry market leader, the organization works with diverse stakeholders.
They include the government, customers, environmental lobby groups, and supply chain partners respectively. In the determination of a supplier's influence, this analysis combines the respective supplier’ s interest in the organizational operations and their power over the venture operations respectively (Kimmich, 2012). Stakeholder Degree of Influence Comments Government Medium As a commercial entity, government influence is limited to regulation and inspections of operations and product quality. Customers High The customer is customer and innovation-driven Thus, the references and opinions are highly incorporated in the creative process suppliers Medium The organisation conducts diversified and global sourcing.
This reduces the influence of any single supplier on its supply chain process. Lobby groups High The elements of social responsibility, environmental conservation and sustainability are core to modern manufacturing systems External Environmental Analysis In the evaluation of organizational market competitiveness and positioning, the PEST (political, economic, social, and technological) analysis is imperative. Rao, Rao, and Sivaramakrishna (2008) noted that the PEST analysis allows an analyst to gauge the existing external factors that provide both growth opportunities and threats to an organization, both in the present and into the future. The analysis below presents an external analysis of the Apple Company. External Element Description Political Since 2005, the company has over 50% of its products sold beyond the USA.
Thus, the risks of terrorism and international conflicts pose a significant threat to its product portfolio and sales revenues. Economic Rising labour costs in the Asian market, such as China where Apple offshore its production reduces its cost-effectiveness strategy success. Moreover, a stagnating middle class is likely to reduce the rate of product sales growth rates in the future. Social Social interactions have increased with rising globalization. As a globally recognized brand, Apple portrays the identity of the modern world and thus is ales are bound to increase with rising social integration globally. Technological There is a rising technology penetration globally, even in the developing worlds, where technology infrastructure and internet connectivity has increased.
This is bound to increase Apple Company products demand in the future. Geography The Apple Campus, that house the key organizational functions is located in Cupertino, California, U.S and was constructed in 1993. The campus is comprised of a serene environment in a land that extends to over 850,000 square feet. Internal Environmental Analysis An internal organizational analysis evaluates the existing organizational resources, capabilities, and core competencies and how they are applied to create a competitive market edge.
As Varbanova (2013) stated, a critical internal analysis enables an organization to realise its strengths to explore as well as weaknesses to counter into the future. The following analysis offers a critical review of the Apple Company. Internal Element Description Organizational Structure Although structured in departments, it mainly operates through a project management approach. Employees are assigned to different projects, upon which completion they move on to even more challenging projects. Organisational Culture The Apple company has a global reputation of ran innovation and creative culture.
The employees are encouraged to innovate and develop new products. This has enabled it to remain competitive through a differentiation strategy based on innovation Internal Policies and systems The company is built on the pillars of accountability, transparency and integrity. This has boosted its market brand equity Organisational Leadership The organisational applies a participative leadership. Since the leadership of Steve Jobs and the current CEO Tim Cooks, the employees are engaged in key decision making. This increases organisational decision-making quality. Organizational Staff The Apple company employees are recruited based on tier team playing skills and talents.
This reduces the pool from which the company can source. Financial Resources The company has a stable financial base; However, its profitability margins have declined in the recent past. This reduces its ability to use financial resources s a competitive edge in the industry. SWOT Analysis Based on the developed external and internal analysis, this section offers a summary through SWOT analysis. Strength A strong innovative culture Matching organizational structure and leadership styles Talented and highly innovative employees A strong brand reputation Low employee turnover Weakness Minimal pool for employee recruitment Declining financial competitiveness Opportunities Increased technology use globally Rising economic standards globally Increased globalisation and integration Threats Risk of political instability Rising terrorism threats Rising labour costs in the outsourced production markets A stagnating middle class in the USA and entire Europe The Implication of SWOT Analysis to Strategic Planning The analysed Apple Inc.
Company SWOT analysis has far-reaching implications on its future strategic planning approaches and path. First, a review of the analysis indicates that the organisation has an innovative culture that is supported by the highly participative leadership style (Apple Company, 2016b). As such, this has enabled an increased employee satisfaction and a low turnover.
This implies that in the future, the organisation should seek to retain these aspects into the future. In this case, the organisational strategic planning process should focus on engraining the current leadership process into its core foundation. This will ensure that in the event the current leadership exists, any new leadership will have as strategic management policy and guideline to follow with regard to the applied leadership style.