The paper “ SWOT, Competitive Analysis, Industrial and Macro-Environment Situation Analysis on Nike Shoes for Men” is a persuading example of a case study on marketing. This report comprises of a SWOT analysis of Nike shoes for men, specifically focused on the Air Jordan brand. Although Nike started as a small marketing venture of cheap Japanese shoes in 1962, Nike’ s shoes for men have today dominate those of the main competitors, Addidas and Reebok. The report establishes that Nike’ s Air Jordan men’ s shoe brand has numerous strengths such as dominant brand recognition, brand loyalty, brand supplementation, strong international presence and growth, an aggressive marketing strategy and continued innovation and product research.
The brand also features some weaknesses like lack of young talents among the current board of directors, a centralized advertisement and worsening labor problems. The existing opportunities that Nike could exploit include continued exposure to Nike men’ s shoes in global sports, contracting of cheaper factories in remote areas and focus of product differentiation. The threats in exploiting these opportunities include poor employee working conditions, declining stock market performance, wavering financial position, reduction of sales and increased production costs.
The report thus recommends that Nike should maintain a frontline in its social responsibility, review employee working conditions, adopt increased internet sales initiatives and focus more on leisure and fashion markets. This brief report summarizes a situation analysis of Nike, with a specific focus on the Nike shoes for men business segment. The report comprises a comprehensive SWOT Analysis as a central part of the most appropriate strategic marketing plan for the company. Nike is the global leading designer and marketer of men’ s athletic footwear, with specific brands catering for athletics, football, basketball, and other sports.
The paper cannot possibly cover the entire brand portfolio of men’ s shoes owned by Nike. The thus paper identifies a singular men’ s shoe brand namely the Air Jordan sneakers. In analyzing the situation of the Air Jordan men’ s shoes, the report includes a description of the external market situation in which Nike is operating today. The report begins with a brief overview of the company and then an examination of the Air Jordan brand. This allows the report to contextualize a competitive situation analysis inclusive of the industry situation.
This section of the report details the identification of Nike’ s main competitors. Further, the paper details several industrial issues relevant to Nike and the Air Jordan brand in particular. In this section, Nikes company structure; corporate responsibility and innovation are reviewed. The next section of the analysis construes of a macro-environment situation examination to identify the trends of Nike’ s Air Jordan brand in the market for the last 10 years. This analysis helps in arriving at a summary of opportunities, strengths, weaknesses, and threats that face Nike’ s Air Jordan brand of men’ s shoes.
The paper arrives at recommended strategic action priority as justified by the analysis of the opportunities, strengths, weaknesses, and threats that face Nike’ s Air Jordan brand of men’ s shoes before terminating with a concluding paragraph of the entire analysis.