The paper “ Sydney Theatre Company - Issues to Ensure Survival, Mobilising Employees in Organisational Design” is a well-turned example of the case study on management. The Sydney theatre company is a non-profit-making organization that runs theatre performances in Australia. It is the largest of its kind and it has seen performances from actors all over the world. The theatre has a team of dedicated managers and leaders who have seen it rise from difficult times of underperformance to surplus and profitability. Being a huge venture, the Sydney theatre requires strategic management and running in order to meet its mandate in a sustainable manner.
Prior to current management, the theatre was making losses but through strategic focusing and management, the managers managed to turn around events at the theatre to profitability (Winton & House, 2012). Management practices at the theatre are crucial in achieving both long term and short term goals. This calls for an understanding and comprehension of the industry and its dynamics. Understanding the market and the need for meeting specific needs is also crucial in determining the roadmap that the management process at the theatre takes (Sydney Theatre Company, 2011). Being in such a venture calls for the right partnerships that are supposed to contribute to the success of the organization.
The strategic partnership allows the theatre to interact with stakeholders who also seek to benefit from it. These strategies among others were used to transform the theatre from deficits to surpluses the long terms success is dependent on relationships that are made in the present. Creating an appealing atmosphere to users of the theatre and fans of theatre will continue drawing more and more participants (Sydney Theatre Company 2013).
It is also crucial as it creates an image that is recognized and a brand that has superiority. All these work in a dynamic environment that has opportunities for growth and challenges as well. The way the management process approaches them is significant in shaping the theatre now and in the future.
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