The paper "Take Home Exam in Global Strategy" is a good example of a Business assignment. Tourism Development Investment Company (TDIC), a leading tourism company in Abu Dhabi, has a reputation for being a master developer of major cultural and tourism destinations in Abu Dhabi. Using PEST analysis, trends of the tourism sector in Abu Dhabi are explored. The focus is on how TDIC can respond to the trends. Politically, Abu Dhabi Government has had a relatively stable government since its creation. The government has made policy implementations that are friendly to the development of the tourism sector.
UAE consists of seven Emirates the capital is Abu Dhabi, which is also the largest emirate consisting of 86.7% of the country’ s total area. No cases of economically disruptive political conflicts have happened in the emirate. When the ruler of The UAE passed away, the country witnessed a smooth transition of power. In the last three years starting in 2010, Arab Spring began, Most of the Arab countries affected negatively such as Egypt, Tunisia, Libya, and Bahrain. UAE in general and Abu Dhabi specifically become a shelter for citizens of those countries due to political stability. Economically, Abu Dhabi vision 2030 aims to achieve Economic Diversification to enable the country to depend on non-oil sectors.
Currently, most of Abu Dhabi GDP originates from oil. For instance, the share of Oil in Abu Dhabi GDP in 2013 was estimated to be 57% of total GDP. Through this vision, Abu Dhabi has since 2008 been seeking to achieve economic diversification and focusing on different sectors such as Tourism. TDIC has responded by striving to make Abu Dhabi a cultural and tourism destination hub. Socially, A sharp decline in the growth of the number of visitors and many of the UAE residents limiting their spending after the 2009 Financial Economic Depression, travel and tourism have recorded significant growth since 2012 from inbound and domestic tourism.
Domestic consumers spend more on tourism given the increase in their disposable income in Abu Dhabi.