The paper 'Strategic Marketing of UNE Life" is a good example of a marketing case study. The objective of this paper is to evaluate the implementation of a strategic marketing plan in UNE Life and its relevance. UNE Life is a segment of the University of New England that is dedicated to providing services to students apart from education where they can be entertained, engage in fitness, and also allows the students to engage themselves in various business activities. The strategic marketing plan involves five steps to ensure that it is complete.
The first step is the mission statement that is used to give an analysis of the reason the particular entity exists, the second step is situation analysis that evaluates the strengths, weaknesses, opportunities and threats of the organization, the third step involves determining the marketing objectives such as revenue, profit and market share. The other step is strategy development where a target market is selected who are potential customers of the business and finally evaluation is conducted that determines the way these marketing strategies will be conducted and the team responsible for this task.
(Handlin, 2012) Introduction Strategic marketing planning refers to a set of activities carried out by the operational and the management departments of a company with an aim to developing efficient and effective strategies applied in the overall marketing. This process consists of determining the available opportunities that can be applied in the promotion and also involves a careful analysis of all the available opportunities. It also involves detecting potential markets, conducting an analysis of the identified markets and selecting the most relevant to the business.
This planning also entails laying out a set of strategies applicable to the company and determining the steps followed in deploying these strategies. Once the best strategies are selected then a marketing plan is also identified, prepared, analyzed and implemented. Lastly, the chosen plan and strategy should be evaluated and validated against the set goals of the organization to measure their performance levels and the viability of the marketing plan. (Lorette, 2012)
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Handlin, A. (2012). 5-Step Strategic Marketing Process. Retrieved July 20, 2015, from http://smallbusiness.chron.com/5step-strategic-marketing-process-15753.html
Lorette, K. (2012). What Is Marketing Strategy Planning? Retrieved July 20, 2015, from http://smallbusiness.chron.com/marketing-strategy-planning-628.html
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