Techniques Used by Hong Kong Travel Agents to Attract Mainland Chinese Tourists - Dissertation Example

The paper "Techniques Used by Hong Kong Travel Agents to Attract Mainland Chinese Tourists" is an inspiring example of a dissertation on business. Hong Kong is a cosmopolitan city. It combines different cultures, shops and brands, food, and tourist spots. The Hong Kong Tourism Board reports that there are over 60 million tourists to visit per year and 77 percent of them came from the mainland. (Hong Kong: The Facts, 2015). The tourism industry has been one of the most important parts of Hong Kong since the early 90s. Over the years, its tourism attraction potential, however, has been diminishing while other regions continue to receive more tourists. The number of tourists to Hong Kong decreased from the year 2014 to the year 2015 by 2.5 percent. The decrease was more significant in the first quarter of 2016, reported at 10.9 percent. A majority of the tourists, about 77 percent, are also from Mainland China and this suggests a decline in tourism from Mainland China to Hong Kong (Hong Kong: The Facts, 2015). Trends in tourism in China could explain the reported decline inflow of tourists from Mainland China to Hong Kong. Cultural distance is one of the factors to outbound tourism from China and it could explain preference to visit other regions with different cultures (Andrew, Claver, & Quer, 2014). The close proximity between Mainland China and Hong Kong implies similarity in cultures due to the same origin of people from the two regions or due to interactions into assimilations. The associated absence of cultural distance or existence of a narrow distance suggests a higher rate of tourism from mainland China to other regions instead of to Chinese regions such as Hong Kong. Consequently, a higher percentage of people from mainland China could be tourists to other regions of the world instead of Hong Kong (Goh, Li, & Li, 2014).
The existence of world heritage sites, people of Chinese descent, and transport networks are other factors to outbound tourism among Chinese, and their existence in Hong Kong, relative to other tourism destinations could influence the competitiveness of Hong Kong in attracting Mainland China tourists. Domestic tourism is also popular among the Chinese and should be an advantage to Hong Kong in competing for Mainland Chinese tourists with other regions of the world.