The paper "Social Media Engagement Policy of Telstra" is a good example of a business assignment. This report has been prepared in a problem-solving format by addressing solutions to specific questions of social media engagement policy of Telstra. The report looks to provide a clear understanding of knowledge of the case study and also provides ways for how Telstra could improve their position in the current working scenario. Initially, the report provides a clear solution of how a specific social networking site named Facebook is more precisely a public communication platform than a private platform along with the consequences which an individual can face by making posts in such social networking sites.
The report then looks to address specific issues in relation to ethics of social media engagement policy and its importance in a policy build up. The report also addresses the specific importance of proviso in Telstra’ s social media engagement policy which relates to terms of usage in the context of social media platform being used. The focus here is on the marketing perspective of such a proviso. Finally, the report identifies a case study analysis of an employee of Telstra who went wrong as per the new social media engagement policy by using a fake identity on a social networking site by relating the same to the 3 Rs of the social media engagement policy of Telstra.
A conclusion is further provided for ensuring that readers gain both theoretical and practical understanding of the topic under study. Answer 1. A) It can be concluded that it is appropriate to treat communication on a social networking site like Facebook as a form of the public platform than as a private communication platform as these platforms are characterized with limited functionality and organizations, in reality, has very little or no control over their designs and functional features.
Further when an employee makes a post on such social networking sites he at that instance may not realize the importance of such comments as the same may be an integral part of the communication mix of the employer’ s planned message and which through such post loses its confidentiality and secrecy and become a public message which could negatively impact the organization.
It is to be noted that though this social networking sites provide users with an option to customize their privacy settings to enable more secrecy and confidentiality to the user most of the time an account holder ignores the same due to its complexity and non-functionality. Further privacy is just an illusion in such social networking sites as even though it restricts some other users to have access to the confidential information of an account holder the platform provider can and does easy access to such privacy information (Hickson, Hinings, McMillan, & Schwitter, 2004).
Commenting or liking a page on Facebook reveals all information of the user to anyone who makes a visit to such a particular page. Lastly, there is always a perceived privacy threat on such social networking sites as the same give access to large corporations and governmental bodies a substantial chance to produce and detect personal information which may be detrimental for the user in the longer run.
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