Essays on Competing for Advantage Assignment

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The paper "Competing for Advantage" is a wonderful example of a Management Assignment. The report looks at providing the different areas where Telstra needs to improve so that the overall performance of the business improves. The report looks to provide the manner in which Facebook can be used as a social platform for spreading awareness and the consequences of using a social networking site would provide. The report also provides information relating to different ethical issues that surround the usage of social networking sites and the manner in which the overall relevance and importance of the same can be improved.

The report also presents went wrong as per the new social media engagement policy and highlights the manner in which improvements is required in different areas. Answer 1. A) It is appropriate to treat communication on a platform such as Facebook as a form of public rather than private communication since when employees post comments about their organizations they may not realize the importance of such comments which may form an important part of the marketing communication mix of the employer’ s planned messages and which through social networking sites become a public message and significantly have a negative impact on the organization.

Further each platform has limited functionality and organizations have very little or no control over their respective design and features. Moreover there are no warnings to any changes in such platform. Privacy on platforms like Facebook is an illusion as even if other users cannot access certain information and activity the platform provider can and does easy access to such private communications. Further, even though social networking sites enable account holders to customize their own private settings, such settings are more complex and account holders usually tend to avoid the same which makes their information public than private (Coughlan, Stern & Adl Ansary, 2006).

Commenting or liking a page on Facebook makes all the information of the account holder available to anyone who looks at that particular page. In addition to the same, there is always a perceived privacy threat in relation to placing personal information on social networking sites as the same allow large corporations or governmental bodies a chance to produce the personal information of such an account holder on which actions detrimental to the individual may easily take place. B) One should not post anything which he/ she does not wants his/her boss or future employer to read as social networking sites particularly Facebook has gained much popularity and it is very easy to access personal posts unless one has changed the privacy settings which usually account holders ignore.

Further, it is to be noted that once anything which is posted on the internet remains on the internet, no matter if an individual changes the privacy settings after posting such comments.

Poking around social networking sites have become common and popular among employers who do the same to do background checks, testing checks and gather more information about their existing or potential employees and anything which is posted by an employee in haste or out of fun may seriously affect his job and can even lead to termination of his/her job. In a nutshell, employees who do not want any of their post to be read by their boss or future employees should cautiously not post such issues as it information shared on public social networking sites are easily accessible and can largely affect their job and positions in the company along with detrimental consequences in future search of jobs.


Czinkota, R. C., & Ronkainen, L. (2002). International Marketing. Fort Worth, TX: Harcout College Publishers.

Coughlan, A., Stern, W. & Adl Ansary, E. (2006). Marketing Channels, 7e, ISBN 9780131913462 ISBN 10:0131913468 , Pearson Education

Doole, I., and Lowe, R. (2001). International Marketing Strategy. 3rd Edition, Bedford Row, London, Thomson

Lovelock, C. & Wirtz, J. (2007). Service Marketing: People, Technology & Strategy. 6th edition, Prentice Hall

Ireland, R. D, Hoskisson, R. E, and Hitt, M. A, (2007). Competing for advantage, Cengage Learning

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