The paper 'Telstra Telecommunications" is a good example of a management case study. The future of the world economy is currently, more than ever, dependent on technological advancements. More particularly, mobile telephony has made life not only an easy venture but also an enjoyable experience. Services got from mobile telephony are not limited to calling, internet services, banking, and games, among others. Governments have, therefore, been encouraged to insulate companies that provide mobile phone services from harsh business environments (Lindgaard & Narasimhan 2009). This may include providing incentives to encourage them to do more business.
It is normal for a business to fail but it is a painful and clear show of negligence for a business to fail due to a lack of customer feedback. The art of doing business is to understand the nucleus of that business and the nucleus of the mobile telephony business lies squarely with mobile subscribers. Understanding the interest of customers and acting on them in a timely manner is a step in the right direction (Lindgaard & Narasimhan 2009). Any corporate entity, like Telstra, going into business must appreciate the need for customer feedback.
Since all services are aimed at pleasing the customer, ignoring their feedback can only be equated to a suicidal mission. According to Davidson (2010), there are a number of strategies that every business must put in place to ensure that good and timely feedback is received and acted upon. In this paper, we shall base our discussion on Telstra mobile service provider in Australia. One key principle to success in the mobile telephony business it to have is to appreciate that the core mandate of business is to serve the interest of customers.
The business can therefore only do well by providing quality services that meet the market driven by the customer. Some of the key attributes to such a company include quality of service, efficiency, consumer retention, and cost. This paper seeks to explore customer feedback with regard to Telstra mobile service providers.
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