Term Paper Examples

Segmentation in Passenger Car Industry- Ford Falcon Getting Fuel Economy
The paper "Segmentation in Passenger Car Industry- Ford Falcon Getting Fuel Economy" is a brilliant example of a term paper on marketing. Every business and organization applies different strategies in order to gauge and classify their market as the perception of marketing can’t be functional without this practice.…
Read Text
Interactive and Internet Marketing
The paper "Interactive and Internet Marketing" is a brilliant example of a term paper on marketing. The internet is becoming a means of doing things in the modern world. The internet has transformed the world into a global village. It is not surprising to live in Asia but work for a company in America. The abilities of efficient internet use are infinite.…
Read Text
Types of Commitment in Marketing
The paper “Types of Commitment in Marketing” is an impressive variant of term paper on marketing. Customer commitment has gained much interest as a result of the trust-commitment theory of relationship marketing. Recent research has shown that customer commitment is a predictor of various aspects related to customer retention and repurchase intentions.…
Read Text
Improving the Marketing Strategies of the Gloria Jeans Coffee Shop
The paper "Improving the Marketing Strategies of the Gloria Jeans Coffee Shop" is a brilliant example of a term paper on marketing. Gloria Jeans Coffee is a company that is located in Australia and it is specifically a coffee company that is mainly concerned with ensuring that it provides franchise systems in addition to high-quality coffee.…
Read Text
Carbon Tax: The Australian Government
The paper "Carbon Tax: The Australian Government" is a brilliant example of a term paper on marketing. A carbon tax or CO2 tax is a tax on the carbon content. A carbon tax is an indirect tax as opposed to a direct tax, which taxes income. A carbon tax can also be called a price instrument since it is used effectively to tax carbon dioxide (CO2) emissions from burning fossil fuels.…
Read Text
International Business - Express Virtual Meeting, North American Free Trade Agreement, External Forces, Direct Exports from Australia
The paper “International Business - Express Virtual Meeting, North American Free Trade Agreement, External Forces, Direct Exports from Australia" is an informative example of term paper. Express Virtual Market is an Australian based company that has for long dominated the conferencing market in Australia. Some of EVM’s services include teleconferencing, videoconferencing and web conferencing.…
Read Text
Service Product Marketing - Russell Model of the Effect in the Context of Restaurant and Retail Store Services
The paper “Service Product Marketing - Russell Model of the Effect in the Context of  Restaurant and Retail Store Services” is a forceful example of term paper on marketing. Restaurants and retail stores are places where people get to meet their nutritional needs. Since the era of post-industrialization consumers have shifted their motives as far as restaurants and retail stores are concerned.…
Read Text
Why Most Organisations Sell and Persuade Internationally
The paper "Why Most Organisations Sell and Persuade Internationally" is a brilliant example of a term paper on marketing. The success of a business regardless of its size vests much on the level of sales such a business makes. With the versatile economy and the high competition for the limited resources, business enterprises must, therefore, seek to diversify their markets.…
Read Text
Communication as a Key Driver of All Business Activities, Three Roles of Leaders as Communicators, Drivers of Effective Communication
The paper “Communication as a Key Driver of All Business Activities, Three Roles of Leaders as Communicators,  Drivers of Effective Communication" is an exciting example of term paper on management. A disaster in its context is a serious disruption in a community that is a result of the impact of the disastrous events and requires extensive coordination of different stakeholders.…
Read Text
A Significant Influence of External Factors on Consumer Decision-Making and Behaviour
The paper “A Significant Influence of External Factors on Consumer Decision-Making and Behaviour" is a forceful example of term paper on marketing. Consumer behaviour is the core pillar in marketing, and all marketing strategies stem from understanding consumer behaviour. There is, therefore, a significant need to understand consumer behaviour to create value for customers.…
Read Text
Critical Marketing: Case of IKEA
The paper "Critical Marketing: Case of IKEA" is a wonderful example of a term paper on marketing. IKEA Systems BV, the Swedish home furnishing company headquartered in Almhult, was founded in 1943 as a family-owned company by Ingvar Kamprad has emerged as the largest retailer of furniture and home-ware in the world.…
Read Text
Customers Acceptance of Virtual Fitting Technology
The paper "Customers Acceptance of Virtual Fitting Technology" is a brilliant example of a term paper on marketing. This chapter consists of two parts; the first part covered the current market trends of Virtual Dressing Technology and a general background of the companies who provided such type of technology, as well as the apparel e retailing who adopt it.…
Read Text
Can Internet Really Play a Detrimental Role in Market Research
The paper "Can the Internet Really Play a Detrimental Role in Market Research" is a good example of a term paper on marketing. The coming of the new millennium has brought new and more challenging technologies. Different forms of communications such as the Internet, mobile phones and SMS, Internet chat or MIRCs, and e-groups penetrated the majority of the countries around the world.…
Read Text
Differences in Social Marketing and Commercial Marketing
The paper "Differences in Social Marketing and Commercial Marketing" is a wonderful example of a term paper on marketing. Social marketing and commercial marketing are two important areas in life that overlap one another. The topic of discussion will be to introduce the two by defining the two strategies offering a brief history and dimension of social and commercial marketing.…
Read Text
The Globalization of Financial Markets - Pros and Cons
The paper “The Globalization of Financial Markets - Pros and Cons" is a spectacular example of a term paper on macro & microeconomics. To understand the financial crisis that have become such a common occurrence in the past decades, it best to understand what caused these crises which started in Thailand, engulfed Malaysia, Indonesia, and South Korea.…
Read Text
Distance Learning Programs - the Use of the Multi-Segment Model, Attaining a Competitive Advantage, Right People for Marketing the Education Product
The paper “Distance Learning Programs - the Use of the Multi-Segment Model, Attaining a Competitive Advantage, Right People for Marketing the Education Product" is a motivating variant of a term paper on marketing. Distance learning is one of the educational service products that are offered by the Australian National University (ANU).…
Read Text
The Role of European Trading Bloc
The paper “The Role of European Trading Bloc" is an intriguing example of a term paper on macro & microeconomics. The European countries first came together in 1951 by establishing the European Coal and Steel Community and then by forming the European Economic Community (EEC) through the Rome Treaty in 1957 that established the right of free movement of goods, capital, services, etc.…
Read Text
Customer Satisfaction in the Services Sector through Marketing and Operations
The paper “Customer Satisfaction in the Services Sector through Marketing and Operations" is an informative example of a term paper on marketing. In recent times maturity in various industry sectors has been witnessed. This has raised the level of competition leading to high-quality service differentiation as a crucial weapon for business survival.…
Read Text
Carbon Tax: Promotions Management
The paper "Carbon Tax: Promotions Management" is a delightful example of a term paper on marketing. Kim Media is an advertising agency whose core service is to design advertisements for various organizations and ensure that this information has reached the target audience at the right time and in the right form.…
Read Text
Encounter Services - Conceptual Model of Service Quality, Marketing Mix, Disconfirmation of Expectations Paradigm
The paper “Encounter Services - Conceptual Model of Service Quality, Marketing Mix, Disconfirmation of Expectations Paradigm" is a potent variant of a term paper on marketing. Service evaluation is vital and can be done through several models. These models try to identify the level of satisfaction and establish who is to blame for any level of dissatisfaction.…
Read Text
Starbucks Advertisement for Choco Banana Frappuccino, A Blended Ice Coffee Drink
The paper "Starbucks Advertisement for Choco Banana Frappuccino, A Blended Ice Coffee Drink" is a brilliant example of a term paper on marketing. Pennington (2005) observes that Starbucks specialty coffee has tremendous market size as evident by nearly fifty percent of specialty coffee drinkers in the United States alone.…
Read Text
Brand Management in Luxury Brands, Luxury Branding During Recession
The paper “Brand Management in Luxury Brands, Luxury Branding During Recession" is a convincing version of a term paper on marketing. Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want. This is done through the creation and exchange of products and values with others.…
Read Text
Marketing Theories: Case of Cadbury Inc
The paper "Marketing Theories: Case of Cadbury Inc." is a brilliant example of a term paper on marketing. Strengths - Unique customer base: Cadbury has an extensive market and enjoys a unique kind of market that is rarely affected by seasonal and economic factors. Chocolate continues to be demanded as a gift for children and lovers.…
Read Text
Integrated Marketing Communication: Waitrose Supermarket
The paper "Integrated Marketing Communication: Waitrose Supermarket" is a good example of a term paper on marketing. Integrated marketing communication popularly abbreviated as IMC, is bringing together and incorporating marketing communication implements, sources, functions, and avenues in an organization or company to influence their customers and all targeted end-users at a reduced cost.…
Read Text
Regionalism and Multilateralism in the World Organization
The paper "Regionalism and Multilateralism in the World Organization" is a brilliant example of a term paper on marketing. As the paper outlines, pursuant to the post-1990 quest for regionalism, there has been mushrooming need for regional integration which is per se a prerequisite for effective competition.…
Read Text
Contact Us