Essays for “Term Paper”

The Role of Multi-channel Retailing within the Service Industry
The paper "The Role of Multi-channel Retailing within the Service Industry" is a worthy example of a term paper on marketing. Today, businesses are widely focusing on strategies that enable organizations to woe customers. The multi-channel approach has been improved through innovations mainly through improved technology.…
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Impact of Globalization on Unilever, Unilever's Positioning and Target Group, Strategy to Deal with Changes
The paper “Impact of Globalization on Unilever, Unilever’s Positioning and Target Group, Strategy to Deal with Changes" is an outstanding variant of a term paper on marketing. This discussion explores the effects of current economic globalization through informing features of Unilever, a transnational corporation. This organization is a stakeholder in globalization with advanced capabilities.…
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How a Giant Retail Chain Toys R Us Creates Its Market Value
The paper "How a Giant Retail Chain Toys R Us Creates Its Market Value" is a perfect example of a term paper on marketing. Retailers play an important role in the distribution channel since they are mostly the ones who come into a direct relationship with the ultimate customers and convert the potential customers into real customers.…
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Modern Marketing Techniques or Strategies for Consumers to Satisfy Their Needs - SEO, Social Networks, E-marketing, Interactive Websites
The paper “Modern Marketing Techniques or Strategies for Consumers to Satisfy Their Needs - SEO, Social Networks, E-marketing, Interactive Websites" is a perfect example of a term paper on marketing. The concept of marketing has changed in the modern business situation. This is because the access of information by the consumers has greatly taken a new dimension.…
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Background and Current Marketing Strategies of the Fashion Brand Aquascutum
The paper "Background and Current Marketing Strategies of the Fashion Brand Aquascutum" is a brilliant example of a term paper on marketing. Aquascutum is brand luxury clothing based on the UK that is described to be one of the finest samples of the UK fashion industry. The brand was established in 1851 by John Emary a noted tailor entrepreneur.…
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Unethical Behavior in the Marketing - Deceptive Practices, High Prices, High-Pressure Selling, Poor Quality or Unsafe Products, Poor Services
The paper “Unethical Behavior in the Marketing - Deceptive Practices, High Prices, High-Pressure Selling, Poor Quality or Unsafe Products, Poor Services" is an intriguing variant of a term paper on marketing. The marketing system has been prepared to offer benefits to organizations, society. Its basic business function always closely relates to the public.…
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Australian Tourism and International Marketing
The paper "Australian Tourism and International Marketing" is a good example of a term paper on marketing. The Australian tourism industry contributes greatly to job creation, export earnings, and regional growth. Tourism generated 4.5% of Australia’s gross domestic product in 2001-02 and with a total intake of $70.8billion by tourists, and direct employment of 5.9% of working Australians.…
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Marketing Plan for L'Oreal Melbourne Fashion Week
The paper "Marketing Plan for L'Oreal Melbourne Fashion Week" is an outstanding example of a term paper on marketing. As the paper outlines, the L’Oreal Melbourne Fashion Festival requires significant marketing strategies in order to be successful and keep growing as it has been doing in the past sixteen years.…
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Business to Business E-Commerce: Infosys technologies and Prairie Four Square
The paper "Business to Business E-Commerce: Infosys technologies and Prairie Four Square" is a great example of a term paper on e-commerce. The author of the paper states that business to business e-commerce entails buying and selling of products electronically, it has become an effective form of carrying out business. …
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Australian Small to Medium Enterprises - Nature, Number, Characteristics, Factors That Influence the Success or Failure of Business
The paper “Australian Small to Medium Enterprises – Nature, Number, Characteristics, Factors That Influence the Success or Failure of Business" is a brilliant version of a term paper on business. The report has entirely summarized the business environment in Australia, the factors that contribute to business success as well as failure, characteristics of a good entrepreneur.…
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How the Capacity of the Internet Has Changed the Way Companies Can Do Business
The paper "How the Capacity of the Internet Has Changed the Way Companies Can Do Business" is a great example of an e-commerce term paper. The internet has indeed paved new ways through which companies are doing business. The advent of the internet paved the way for different types of e-commerce such as business-to-business, business-to-customers, customers-to-customers and business-to-employees.…
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Decision-Making Process Consumers Go through When They Buy Products and Services
The paper “Decision-Making Process Consumers Go through When They Buy Products and Services" is an impressive example of a term paper on marketing. Consumers are among the most important stakeholders of an organization and institution since, the operations, systems, and processes developed and implemented by the organizations are meant to ensure their needs.…
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Current Consumer Trends, Personality, and Motivation in Establishing Consumer Behavior, Motives Influencing Decision Making Process while Buying
The paper “Current Consumer Trends, Personality, and Motivation in Establishing Consumer Behavior, Motives Influencing Decision Making Process while Buying" is a persuading version of a term paper on marketing. Every day people buy different kinds of goods be it consumable or industrial goods. One common thread is that everyone is a consumer since everyone needs some form of goods.…
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Pepsi Company Change the Game Campaign
The paper "Pepsi Company Change the Game Campaign" is a brilliant example of a term paper on marketing. This report is aimed at furnishing the top management of Pepsi Company with a wealth of information regarding the validity of the contents of the adverts that are on use to promote their change the game strategy.…
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Promotion of Pedometer Alarm Clock - Idea Generation Process, Concept Testing, cost, Sales Projections, Time to Market, Risks, and Benefits
The paper “Promotion of Pedometer Alarm Clock - Idea Generation Process, Concept Testing, cost, Sales Projections, Time to Market, Risks, and Benefits" is an exciting version of a term paper on marketing. Nowadays, people have a lot of work to do. They work for a whole day; it is so tired that people can’t get up early as planned on most occasions.…
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Planned Strategy vs Emergent Strategy, Game Theory and Concept of Driving Markets - Strengths and Weaknesses
The paper “Planned Strategy vs Emergent Strategy, Game Theory and Concept of Driving Markets - Strengths and Weaknesses" is a meaningful version of a term paper on management. Marketing planning is an aspect that is carried out in many organizations. Analysis, however, shows that it is quite important to find a balance between planned and emergent approaches strategy.…
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Influence of Research on Marketing Strategy and Performance of Organizations Conducting Research vs Ones Not Conducting Research
The paper “Influence of Research on Marketing Strategy and Performance of Organizations Conducting Research vs Ones Not Conducting Research" is a brilliant example of a term paper on marketing. Marketing Research has become a very integral part of business especially for companies looking to launch a product or services.…
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How Culture Affects Consumer Behaviour
The paper “How Culture Affects Consumer Behaviour" is a worthy variant of a term paper on marketing. Culture is conceivably one of the most significant factors that play a key role in determining consumer behavior. Defined simply as the entire social heritage of humanity passed on from one generation to another, culture comprises of everything ranging from food to clothing.…
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Tourism Motivation and Behavioral Segmentation, Milton Keynes as a Destination
The paper “Tourism Motivation and Behavioral Segmentation, Milton Keynes as a Destination" is an inspiring example of a term paper on marketing. Tourism is a preferred leisure time activity. The motivation which triggers an individual to select particular hobbies and places for a holiday is exciting tasks, which permit a healthier comprehension of people’s attitude and behavior.…
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Consumer Behavior and Status Consumption, Trends and Influences in Status Consumption, Status Products Marketing
The paper “Consumer Behavior and Status Consumption, Trends and Influences in Status Consumption, Status Products Marketing" is a motivating example of term paper on marketing. Consumption is considered to be one of the pillars of business and economic activities in this world. However, contemporary consumption pertains to the utilization of goods and services to obtain or enjoy utility.…
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Advertising as One of the Main Concepts of Patchi Shops Business
The paper "Advertising as One of the Main Concepts of Patchi Shops Business" is a brilliant example of a term paper on category. The author of the paper states that advertising is one of the main concepts that are incredible in ensuring that the prosperity and economic worth of products can easily be realized.…
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Corporate Social Responsibility and Managerial Views
The paper "Corporate Social Responsibility and Managerial Views" is an amazing example of a term paper on management. Corporate social responsibility, more commonly known as CSR or corporate citizenship, is where the business attempts to understand the environment in which it is operating and how its activities are affecting the environment.…
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Consumer Behaviour and Consumer Attitudes
The paper "Consumer Behaviour and Consumer Attitudes" is a brilliant example of a term paper on marketing. Consumer behavior refers to the study of the processes used by people to select, secure, use and dispose of products in order to satisfy their needs and the impact of these processes on the consumer and the society.…
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Creating an Image on Carbon Tax
The paper "Creating an Image on Carbon Tax" is an outstanding example of a case study on marketing. The Australian government has held a conference after the conference in their bid to tackle the high carbon footprint in the country; Australia aims at reducing the current emissions by 5% by the year 2020.…
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Factors That Influenced Consumers Choice of Mobile Phones
The paper "Factors That Influenced Consumers Choice of Mobile Phones" is a brilliant example of a term paper on marketing. In the world of business, the main factor that affects the economy and the selling and buying of goods are the consumers. They play a critical role in ensuring the goods that are provided in the market are consumed as expected by the producers.…
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