Essays for “Term Paper”

The Globalization of Financial Markets - Pros and Cons
The paper “The Globalization of Financial Markets - Pros and Cons" is a spectacular example of a term paper on macro & microeconomics. To understand the financial crisis that have become such a common occurrence in the past decades, it best to understand what caused these crises which started in Thailand, engulfed Malaysia, Indonesia, and South Korea.…
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Distance Learning Programs - the Use of the Multi-Segment Model, Attaining a Competitive Advantage, Right People for Marketing the Education Product
The paper “Distance Learning Programs - the Use of the Multi-Segment Model, Attaining a Competitive Advantage, Right People for Marketing the Education Product" is a motivating variant of a term paper on marketing. Distance learning is one of the educational service products that are offered by the Australian National University (ANU).…
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The Role of European Trading Bloc
The paper “The Role of European Trading Bloc" is an intriguing example of a term paper on macro & microeconomics. The European countries first came together in 1951 by establishing the European Coal and Steel Community and then by forming the European Economic Community (EEC) through the Rome Treaty in 1957 that established the right of free movement of goods, capital, services, etc.…
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Customer Satisfaction in the Services Sector through Marketing and Operations
The paper “Customer Satisfaction in the Services Sector through Marketing and Operations" is an informative example of a term paper on marketing. In recent times maturity in various industry sectors has been witnessed. This has raised the level of competition leading to high-quality service differentiation as a crucial weapon for business survival.…
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Carbon Tax: Promotions Management
The paper "Carbon Tax: Promotions Management" is a delightful example of a term paper on marketing. Kim Media is an advertising agency whose core service is to design advertisements for various organizations and ensure that this information has reached the target audience at the right time and in the right form.…
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Encounter Services - Conceptual Model of Service Quality, Marketing Mix, Disconfirmation of Expectations Paradigm
The paper “Encounter Services - Conceptual Model of Service Quality, Marketing Mix, Disconfirmation of Expectations Paradigm" is a potent variant of a term paper on marketing. Service evaluation is vital and can be done through several models. These models try to identify the level of satisfaction and establish who is to blame for any level of dissatisfaction.…
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Starbucks Advertisement for Choco Banana Frappuccino, A Blended Ice Coffee Drink
The paper "Starbucks Advertisement for Choco Banana Frappuccino, A Blended Ice Coffee Drink" is a brilliant example of a term paper on marketing. Pennington (2005) observes that Starbucks specialty coffee has tremendous market size as evident by nearly fifty percent of specialty coffee drinkers in the United States alone.…
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Brand Management in Luxury Brands, Luxury Branding During Recession
The paper “Brand Management in Luxury Brands, Luxury Branding During Recession" is a convincing version of a term paper on marketing. Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want. This is done through the creation and exchange of products and values with others.…
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Marketing Theories: Case of Cadbury Inc
The paper "Marketing Theories: Case of Cadbury Inc." is a brilliant example of a term paper on marketing. Strengths - Unique customer base: Cadbury has an extensive market and enjoys a unique kind of market that is rarely affected by seasonal and economic factors. Chocolate continues to be demanded as a gift for children and lovers.…
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Integrated Marketing Communication: Waitrose Supermarket
The paper "Integrated Marketing Communication: Waitrose Supermarket" is a good example of a term paper on marketing. Integrated marketing communication popularly abbreviated as IMC, is bringing together and incorporating marketing communication implements, sources, functions, and avenues in an organization or company to influence their customers and all targeted end-users at a reduced cost.…
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Regionalism and Multilateralism in the World Organization
The paper "Regionalism and Multilateralism in the World Organization" is a brilliant example of a term paper on marketing. As the paper outlines, pursuant to the post-1990 quest for regionalism, there has been mushrooming need for regional integration which is per se a prerequisite for effective competition.…
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Australias Macro Environment
The paper "Australia’s Macro Environment" is a brilliant example of a term paper on marketing. In the past, the manufacturers of Australia only concentrated on the local market, where they only sold their products within Australia. But after the turn-around of the sector, exporting to international and foreign markets has become the trend.…
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Advertising Campaign as a Tool That Companies and Customers Interact with One Another
The paper “Advertising Campaign as a Tool That Companies and Customers Interact with One Another" is a forceful version of a term paper on marketing. The kind of advertising campaign is dictated by the targeted population that a company is up to. In this case, therefore, the type of advertising campaign that was employed to win customer attention is roadshows.…
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What Impact Has Social Media on Music Marketing
The paper “What Impact Has Social Media on Music Marketing?" is an exciting version of a term paper on marketing. The term social media refers to the web-based as well as mobile technologies in transforming communication into interactive dialogue among organizations, communities as well as individuals.…
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Service Encounter - Customers and LUMO Energy, Optus, Foxtel, RACV, and Commonwealth Bank
The paper “Service Encounter  - Customers and LUMO Energy, Optus, Foxtel, RACV, and Commonwealth Bank" is a perfect example of term paper on marketing. Customer behavior is a major component of marketing. Services possess characteristics that are distinct which influence consumer behavior. A service involves a process, but not one single event.…
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Analysis of France and Phoenix Insurance Company
The paper "Analysis of France and Phoenix Insurance Company" is a brilliant example of a term paper on marketing. France is one of the European Union countries. It is located in the Western part of Europe. It has several overseas territories as well as regions. It is the largest country in entire Western Europe. It is also the third-largest country in the continent of Europe.…
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Why Should Companies' Service Managers Control the Word of Mouth
The paper “Why Should Companies’ Service Managers Control the Word of Mouth?" is an intriguing example of term paper on marketing. A strong correlation exists between the growth rate of a company and the percentage of customers who are also promoters of the services offered by such a company.…
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The Role and Purpose of a Marketing Plan to a Medium-Large Sized Manufacturing or Service ompany
The paper “The Role and Purpose of a Marketing Plan to a Medium-Large Sized Manufacturing or Service Сompany" is an affecting example of term paper on marketing. When a company, person or business firm decides to make a business plan, an important component of that overall business plan will be the marketing plan.…
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How Does Company's Ability to Provide High Service Quality Make It More Competitive and Cut the Costs of Running the Business
The paper “How Does Company’s Ability to Provide High Service Quality Make It More Competitive and Cut the Costs of Running the Business?" is a worthy example of term paper on marketing. Service quality is the product of what the customers expect and what they actually perceive how the delivery process of service.…
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Marketing Concept and Marketing Segmentation in Practice, Indicators That the Firms Focus Is Customer Satisfaction
The paper “Marketing Concept and Marketing Segmentation in Practice, Indicators That the Firms Focus Is Customer Satisfaction" is an informative example of term paper on marketing. Marketing is a management tool used in identifying and satisfying customer’s requirements profitably as defined by the chartered institute of marketing.…
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Interviewing the Job Seeker on the Position of Marketing Assistant
The paper “Interviewing the Job Seeker on the Position of Marketing Assistant" is an intriguing example of term paper on marketing. This interview package is designed for the positions of a marketing assistant of Master care cleaning and Restoration Company. It gives a precise but brief description of the behavior criteria clearly outlining the qualities that the candidate should pose.…
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Design and Implementation of a Customized Human Resource Management Information System for Enhanced Firms Functionality
The paper “Design and Implementation of a Customized Human Resource Management Information System for Enhanced Firm’s Functionality" is a great example of a term paper on information technology. Since time immemorial, human beings have been looking at the ways in which he can make his work easier. Later very complex social and economic systems appeared.…
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Market Environment of Mexico
The paper "Market Environment of Mexico" is a brilliant example of a term paper on marketing. Mexico is a country with a population of more than 103 million with a growth of 1% annually. The country’s Gross Domestic Product amounted to 768.4 billion USD while GNI value accounts for 7310 USA. Mexico has been practicing the free market economy system.…
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Behavioural Aspects of Marketing: Electricity Market in UK
The paper "Behavioural Aspects of Marketing: Electricity Market in the UK" is an excellent example of a term paper on marketing. This paper tells that the electricity market consists of the sale of electricity to industrial, commercial, household and other end-users, including agricultural and transport users.…
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Asian vs the Middle East English Language Skill and Confidence
The paper “Asian vs the Middle East English Language Skill and Confidence" is a motivating example of a term paper on English. Language is the medium of communication between two parties. For any message to pass through the two parties must have similar communication skills. Globalization has triggered the need to have a common language for people to communicate effectively.…
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