The paper "Tesco Strategic Approaches" is a perfect example of a business case study. Tesco PLC is a multinational grocery and largest food retailer in the United Kingdom. This general merchandise and international grocery retailer is headquartered in the United Kingdom, England. Tesco PLC has stores across Europe and Asia. The market share in the United Kingdom is around 28.4 percentages. The core purpose of Tesco PLC is to create value for customers that can effectively contribute towards the success of the company and earn lifetime loyalty. The company has diversified its business portfolio by turning in to areas like internet services, telecoms, financial services, toys, software, furniture, electronics, clothing, books and petrol.
In the year 1919, the son of Jewish emigrants named Jack Cohen founded the company Tesco PLC. The brand Tesco PLC first appeared and came into existence in the year 1924. Middlesex, Burnt Oak was the first place to open a Tesco store. During the 1960s, the company continued its growth through business acquisitions. Tesco purchased Irwin Stores, Harrow Stores outlets, the Victor Value chain, Charles Philips stores and Williamson stores.
The business motto of Jack Cohen is to pile high the number of productions and products and sell them at low prices. In the year 1987, the company has extended its business share by the takeover of Hillard's chain. The takeover was for 200 million pounds. The company has diversified its business operations by entering into the internet grocery retail segment. In terms of revenue, it is considered the second-largest retailer globally. In terms of profits, it is the third-largest retailer (Pradhan, 2012, p. 30). Tesco Plc is facing issues in pricing, maintaining brand loyalty, marketing strategy development process and store management (Keller, 2008, p. 98).
The management of the organization needs to focus on these things in order to overcome the possibility of future issues. The current situation of the company is not fruitful and advantageous. It emerges that Tesco PLC has plunged into more crisis. In the year 2014, a figure revealed that the total amount of spending by shoppers has been reduced by 4.5 percentages in a span of 12 weeks.
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