Essays on Tesco Strategic Approaches Case Study

Download full paperFile format: .doc, available for editing

The paper "Tesco Strategic Approaches" is a perfect example of a business case study.   Tesco PLC is a multinational grocery and largest food retailer in the United Kingdom. This general merchandise and international grocery retailer is headquartered in the United Kingdom, England. Tesco PLC has stores across Europe and Asia. The market share in the United Kingdom is around 28.4 percentages. The core purpose of Tesco PLC is to create value for customers that can effectively contribute towards the success of the company and earn lifetime loyalty. The company has diversified its business portfolio by turning in to areas like internet services, telecoms, financial services, toys, software, furniture, electronics, clothing, books and petrol.

In the year 1919, the son of Jewish emigrants named Jack Cohen founded the company Tesco PLC. The brand Tesco PLC first appeared and came into existence in the year 1924. Middlesex, Burnt Oak was the first place to open a Tesco store. During the 1960s, the company continued its growth through business acquisitions. Tesco purchased Irwin Stores, Harrow Stores outlets, the Victor Value chain, Charles Philips stores and Williamson stores.

The business motto of Jack Cohen is to pile high the number of productions and products and sell them at low prices. In the year 1987, the company has extended its business share by the takeover of Hillard's chain. The takeover was for 200 million pounds. The company has diversified its business operations by entering into the internet grocery retail segment. In terms of revenue, it is considered the second-largest retailer globally. In terms of profits, it is the third-largest retailer (Pradhan, 2012, p. 30). Tesco Plc is facing issues in pricing, maintaining brand loyalty, marketing strategy development process and store management (Keller, 2008, p. 98).

The management of the organization needs to focus on these things in order to overcome the possibility of future issues. The current situation of the company is not fruitful and advantageous. It emerges that Tesco PLC has plunged into more crisis. In the year 2014, a figure revealed that the total amount of spending by shoppers has been reduced by 4.5 percentages in a span of 12 weeks.

References

Aaker, D., and McLoughlin, D. (2009). Strategic Market Management. New Jersey: John Wiley & Sons.

Adrian, T. (2000) Managing Change, New Jersey, Pearson.

Armstrong, G. (2002) Global Marketing Management, New Jersey, Pearson.

Augen, J. (2008) The Volatility Edge in Options Trading, New Jersey, John Wiley & Sons.

Bains, G. (2011). Meaning Inc: The blueprint for business success in the 21st century. London: Profile Books.

Blewitt, J. (2008). Understanding Sustainable Development. London: Earthscan.

Blythe, J. (2012) Strategic Marketing, London, Kogan page.

Boreham, P., Parker, R., and Thompson, P. (2007). New Technology at work. London: Routledge.

Carollo, B. (2012). Audit Report for Wm Morrison Supermarkets PLC. Munich: GRIN Verlag.

Chaffey, D. (2008) Internet marketing, New Jersey, Pearson.

Choi, T., and Cheng, E. (2015). Sustainable fashion supply chain management. New York: Springer.

Collins, K., & Shemko, J. (2009) Exploring Business, New York, McGraw-Hill.

Dibb, S. (2012) Marketing briefs, New Jersey, Pearson.

Doole, I. (2012). International marketing strategy. London: Sage.

Doole, I., and Lowe, R. (2008). International Marketing Strategy. Stamford: Cengage Learning.

Dransfield, R. (2001). Corporate Strategy. London: Heinemann.

Fabio, M. (2014). Handbook of Research on Retailer-Consumer Relationship. London: IGI Global.

Ferrell, O., and Hartline, M. (2010) Marketing strategy, New Jersey, John Wiley & Sons.

Fyall, A., and Garrod, B. (2005) Marketing: A Collaborative Approach, New Jersey: John Wiley & Sons.

Hall, D. (2007) Business Studies, New York, Springer.

Henry, A. (2011). Understanding Strategic Management. New York: University Press.

Hill, C. (2009) Strategic management theory, London, Routledge.

Hill, C., Jones, G., and Schilling, M. (2014). Strategic Management. Stamford: Cengage Learning.

Humby, C. (2007) Scoring Points: How Tesco Continues to win Customer Loyalty, London, Kogan Page.

Jeannet, J. (2005) Global marketing strategies, Stamford, Cengage Learning.

Keller, M. (2008). Strategic Brand Management. New Jersey: Pearson.

Kotler, P., and Armstrong, G. (2011) Principles of Marketing, New Jersey, Pearson.

Kotler, P., Burton, S., and Deans, K. (2012). Marketing. New Jersey: Pearson.

Lamb, C. (2010) Marketing, Stamford, Cengage Learning.

Lencioni, P. (2012) The five dysfunctions of a team, Stamford, Cengage Learning.

Lynch, R. (2007). Corporate Strategy. New Jersey: Pearson.

Ma, T. (2014) Professional marketing and advertising, London, Kogan Page.

Marquardt, M. (2013) The global advantage, New York, Springer.

Mccalley, R. (2002) Marketing channel development and management, New Jersey, Pearson.

Michman, R. (2008) The food industry wars, London, Sage.

Midler, P. (2010) Poorly made in China, New York, Springer.

NG, Z. (2014) Global marketing and management, New Jersey, Pearson.

Palmer, A. (2012). Introduction to Marketing: Theory and Practice. London: Oxford University Press.

Peng, M. (2013). Global Strategy. Stamford: Cengage Learning.

Pitt, M. (2012) Essentials of Strategic management, London, Sage.

Pradhan, P. (2012). Retailing Management. London: Cambridge University Press.

Pride, W. (2013) Business, Stamford, Cengage Learning.

Pride, W., and Ferrell, O. (2014) Foundations of marketing, Stamford, Cengage Learning.

Proctor, A. (2011). Alternative to conventional food processing. London: Routledge.

Rao, V. (2009). Handbook of Pricing Research in Marketing. London: Edward Elgar.

Ray, R. (2010). Supply chain management retailing. New Delhi: Tata McGraw-Hill.

Ruder, D. (2008) Strategies for investing in intellectual property, New Jersey, John Wiley & Sons.

Sanchez, R., and Henee, A. (2010). A Focused Issue on Identifying, Building and Linking Competences. London: Emerald Group Publishing.

Sarra, J. (2011). Corporate governance in global capital markets. New York: Springer.

Shavinina, L. (2003) The international handbook of innovation, New York, Springer.

Smith, D. R. (2005) Strategic Planning for Public Relations, New York, Springer.

Stapleton, J. (2008) How to prepare a marketing plan, London, Routledge.

Thompson, L. J., and Martin, F. (2010). Strategic Management: Awareness and Change. Stamford: Cengage Learning.

Worthington, I. (2012) Greening Business, New York, Oxford University Press.

Download full paperFile format: .doc, available for editing
Contact Us