The paper "Religion and Materialism Impact on the Spread of Global Consumption Culture" is a good example of marketing coursework. The goods are always manufactured so that it can satisfy the needs of the consumers and on the other hand, there are some things hinder how the [product circulate and flow in the market. The major is consumer decision and behavior towards the product. The decision that consumers always make is always based on making their lives better. On the other hand, their behavior is how they will react to the product whenever it is brought in to the market. The reason for this reaction has brought the marketers to want to know what, how, where and why the product is not flowing in the market.
This study is known as consumer behavior. The reason behind all these is to come up with the decision as to why the buyers make decisions to buy other products and leave others. This behavior can be implicated by the demographic or environmental factors, cultures such as religion and materialism. Therefore, this paper is going to make establish the reason why this happens and how materialism and religion affect the important aspect of consumer decision making.
This paper is to determine how religion and materialism influence the spread of global consumer culture. The first thing that paper will determine is the meaning of the terminologies and the meaning of consumerism. The paper will also look at how materialism impacts global consumers and religion. On the other hand, this will be compared to the consumer habits of the Arab nations. The Arab nations as it is known is home for the Muslim community Introduction Materialism is a term that refers to the era that is ending and paving the way to the one.
there are other people that talk of materialism to be an obsession that rises to something, this might refer to money, wealth, showing off or possession. A person that is materialist is the one that believes that satisfaction in life is brought about by consumption. Consumerism is, on the other hand, referred to as the art of purchasing an item that will inurn results in happiness. Consumerism there is the consumer society that talks of the place or the area whereby there is the dedication of time which intern there is an expenditure of money on items and goods (Levin 1985).
On the other hand, the consumer society is the area where people think of how they are going to put their money into practice and taking of goods to be a tool that shows that they are worth more than the basic needs and requirements. By doing this, the owner will be given the time of showing the prestigious nature and the identity he deserves.
A perfect example is when an individual takes time to purchase a watch that is way up the reach of a common citizen or in other words, the watch is said to be expensive in the eye of the public, and this item will give him a positive appraisal, identity and self-esteem. Moreover, the watch is not for the intended purpose of telling time but for identity. This type of lifestyle is known as “ conspicuous consumption” . This culture of a luxurious lifestyle is not practised in this century only but also during the beginning of civilization.
During the days of the Egyptian empires and the roman kings, it was noted that only the people who were connected to the royal families, had the opportunity of indulging into the practice of consumerism. This shows that they wore clothes that depicted their social welfare and their status and class in society. Nonetheless, consumerism is seen to be one dangerous element that drives the community because it leads to excessive consumption. Moreover, the resources are depleted from the environment because of consumerism.
The explanation for this is because consumerism strains the environment. On the other hand, this is the reason behind the inequity that takes place globally. This inequity between nations can be explained by the existence of the affluence in the western and developed countries gaining control over the developing countries. Furthermore, these countries retain their status while the other countries remain hungry. This can be explained by the quote by Karl Marx, ” The pursuit of luxury and positional goods while others go hungry is unjust” – Karl Marx This type of perception has been noticed to be the leading factor that encourages the difference and inequity between generations.
The reason is, if a generation tends to take up all the existing resources, the coming generation will be deprived of what to consume in the future. On the other hand, there are some social values that are lost through consumerism globally. This will intern affect the culture and the entire society.
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