The paper entitled 'The Asian and Australia’ s Trade Environment' is a perfect example of business coursework. In today's business environment, even small businesses are competing with international businesses. Companies expand business for increased sales and expanded markets that lead to more profit. This expansion help business grows in different dimensions; the company's product line may choose to enhance. Companies that have a foothold in many countries do not have to repent on one country's economic ups and downs; also, they can protect their investment by dealing with different currencies concerning many countries while the recession in one country also does not force companies to shut down. Bartlett and Ghoshal on InternationalizationThree approaches (global, international, and multi‐domestic) for multinationals were recognized to supervise the external and internal pressures of globalization and Localization within product markets.
Global strategies are predicated on an integrated (economic) world market appreciating companies to approve a common product‐market strategy across countries. With the political boundaries and social ethnicity's impact on the nature of institutions, global strategies may be less useful. The choice of a specific strategic model should be made through an overview of the forces that push the MNC towards global integration, global differentiation, or both.
The strategic choice should significantly fit the pressures of the environment, where MNCs must strive to build the strategic tendencies wanted by, e.g. , consumers. Multi domestic strategy (high pressure for differentiation, Low pressure for integration)It focuses on responding to local market demands. The structure of the MNC will be based on a portfolio of rather independent national companies continuing their own entire value chain. The innovation and information developed at these national companies will most likely reside there and will most likely not be dispersed to other companies within the MNC. International (Low pressure for integration, low pressure for differentiation)This strategy relates to home country exports.
Barlett, A. C.& Sumantra G. «Building Competitive Advantage Through People.» MIT Sloan Management Review 4 43, 34 - 41 (2002): MIT Sloan Management Review.
Barlett, A. C.& Sumantra G. Managing Across Borders : New Organizational Responses.» Sloan Management Review 29 , vol.1 (1987): 43- 53.
Bartlett, A. C& Sumantra G. «Changing The Role Of Top Management : Beyond Systems to People.» Harvard Business Review 28 , vol. 4 (1995): 132 - 142.
Blenkinsop, P., & Ethan B. US, EU to embark on talks to form biggest free-trade alliance. 2013. http://www.bdlive.co.za/world/2013/02/13/us-eu-to-embark-on-talks-to-form- biggest-free-trade-alliance.
BusinessMate. Global strategies for MNCs: Christopher A. Bartlett ; Sumantra Ghoshal. 2009-2010. http://www.businessmate.org/Article.php?ArtikelId=13.
Government, Asutralian. Australia in the Asian Century White Paper : Executive summary. 2012. http://asiancentury.dpmc.gov.au/white-paper/executive-summary.
Government, Australian. «Australia in the Asian Century White Paper .» Australian Government. 2012. http://asiancentury.dpmc.gov.au/sites/default/files/white- paper/australia-in-the-asian-century-white-paper.pdf.
Prakash, A. & Jennifer J. G. Corporate Responsibility, Multinational Corporations, and Nation States. 2011. http://faculty.washington.edu/aseem/BAP%20Special%20Issue%20Call%20for%20P apers.pdf.