Business Internal Organizational Development - Assignment Example

Topic Subject Student Lecturer Date Introduction To begin with, this research proposal is desired to be a guide as to the implementation of a business venture by my business partners. It is going to lay a foundation the basis upon which the proposed business is going to be considered. For this reason therefore, this proposal is aimed at convincing my business partners about the viability of the business. For any business to be successful, a number of considerations have to be made based on the nature of the business, the location, and the targeted clients among others(Donaldson). This proposal evaluates the viability and the sustainability of a business to be considered by other colleagues at my work place. Background This business proposal is discerned to be a venture though which to build and expand the capital base for my organization. Through this entrepreneurial venture, it will be possible for the company to make more profits. Of course opening this business will mean a lot not only to the shareholders but also to the immediate community. Firstly, opening this business means that the clients of our company will have access to a wider selection goods and services. Over and above that, the clients will have a reason to believe in the future of the business in terms of better deals and quality services. At the same time, opening this business means that more employment opportunities will be created hence uplifting the economic situation of the people where this business will be located. Description of the Business The business will serve not only the local and immediate community but also people from other parts who for reason or another willneed to access the goods and services of this business. In the contemporary times, there is a growing need for business to be creative and dynamic as the preferences of the people are dynamic. This business responds to this glaring reality in a manner that measures up to the challenge. The fact that the business is dynamic and given that the business seeks to address the client’s needs, it is believable that the business will thrive as profits are certain(Freed). For any business to become contextualized and therefore relevant to society, it has to be based on a on a well-researched information. It has already been established that there is a market for kind of goods and services that the proposed business venture aims to provide. On that note therefore, the proposed business will adequately address the needs of the clients. This will ensure growth on the part of the business as continuous research and innovation of new products will be done as a strategy of sustaining the business. Goals and Objectives As an entrepreneurial venture,the business will seek to address the client’s needs in manner that is wholesome. The key method of the business becoming properly grounded will be to establish a good relationship with the clients. To build the strong bond between the community and the business, a number of decisive measures will need to be undertaken by the management(Tom). One the strategic plans to be carried out will be to initiate promotional activities. Through the promotional activities, the business will not only attract more and more customers but also it will be a process of building the business brand. In this way, the future of the business will be certain. This will be possible because of the fact that the brand will have become strong and therefore it will survive for many years. Other measures that will be taken to secure the future of the business and at the same time expand its capital base will be to give customers reasonable discounts(Hamper). By so doing, customers to the business will become channels of marketing it. This will be through the referrals the existing customers will bring. Normally, as it has been proven in other business, the existing customers are critical to the growth of a business. When a customer is satisfied with service, he or she talks about it with other friends who by default also become customers courtesy of the first one. It is important to realize that any business exists in a context that is partially or completely influenced by a certain culture(Allen). Owing to this fact, the proposed businesswill be modeled in a manner that is consistent to the cultural set up of the context where it will be established. The business will be operated in way that is agreeable to the social order of the community. This is to say that the undertakings of the business will be well researched in order that they do not upset the social and cultural order that the people follow. By so doing, it will another strategic measure to maintain a cordial relationship between the business and the community. This way, the business will thrive and become even bigger. Over and above that, the business will provide opportunities of industrial experience for the young college students who may wish to go in to business. This undertaking will be one of the ways that the business will give back to the community. As a matter fact, businesses have a social responsibility to community where they are located(Donn). In this case, the proposed business will also undertake some community service exercises as a way of promoting the society. Some of the social activities that are contemplated to be carried out by this business will be to offer education sponsorships to bright and needy students from the locality. The process of selecting the ones to be sponsored will be through a competitive platform. As well the community itself will be involved in this endeavor. They will be required to identify a unique quality in any of their members and recommend him/her to be supported by the business management team. The good relationship will be made practical through the various initiatives that the business will undertake(Engle). As well, contribution of the local community though an opinion survey will be one of the ways to improve the performance of the business. Clientele Broadly speaking, every person or group of people are potential beneficiaries of the services that will be offered by the business. This is because the sort of goods and services offered by the business touch on the basic human services that everyone needs. This being the case, it is probable that every person or group may at one point or another need and therefore benefit from goods and services of the proposed business(Lagerwerf). As a matter of fact, just like is the case with other businesses, the proposed business will need to contextualized and appropriated to the people. Its operational methods will be aligned with the expectation of the people. There will be a research exercise carried out with a view to establish what exactly would sell more given the economic circumstances of the place. Management of the Business In order to ensure success of the business, professionals will be engaged to run the affairs of it. All players in the running of the business will be expected to exercise transparency and honesty when carrying out their duties(Jablonski). This is to promote accountability from the side of personnel but most importantly, it will make it possible for the clients to trust the business and therefore build strong relationship with the people in terms of doing business. Moreover, this will ensure that the clients of this business are able to get quality and satisfactory service. Administration For the start, the business will require a couple of management personnel. These will include themanager, Receptionist, Operations manager, accountant, Communications manager, IT systems manager and a driver who will also function as a messenger as well. They will all work together to ensure that the business objectives are met and satisfactory results realized. In due time as the business expands, there may be need to increase the personnel. This will be done as and when it is necessary. However there may be need to hire other personnel on short term basis depending on the nature of work that will arise at different times. This too will be effected to make sure the business meets the objectives intended for the various business undertakings. Proper information systems management is key in business management (Neil). The manager will be the general overseer of the business affairs. His work will be to provide general leadership. Among other things, his duties will also be to develop in conjunction with other staff members the business expansion strategy. He will ensure the implementation of the business initiatives both short and long term. At the same time the manager will ensure that the staff are motivated and discharging their duties timely and efficiently(Tallon). Other duties of the manager will be to ensure accountability and proper use of the business facility. As for the accountant, the work will be to keep and maintain the records of the business. The accountant will make updates on the business and keep proper documentation of every undertaking of the business. S/he will ensure that supplies such as stationary are delivered into the business in a timely manner so that there is no time operations will stop due to lack of any of those. As well, the accountant will take minutes during meetings both internallyand with external partners(Charles wiel). S/he will brief the manager about any new information or occurrences on a daily basis. The operations manager on his part will steer the operations of the business with a view to achieve the desired targets. He shall develop procedures that would make the business goals achievable. Over and above that, the operations manager will be key in developing stronger relationship with partners by addressing in good time any issues that may arise. Given that he will be the one dealing directly with the implementation docket, he will make suggestions to the manager about those in the business who need to be acknowledged and rewarded for their outstanding performance(Mcdonald). The operations manager will also be responsible of ensuring that funds for implementation of the business strategies are properly utilized and the expenditure is not exorbitant. The IT systems manager will focus on the maintenance of the business electronic and communication systems. He will be in charge of any installations as well as repairs of the electronic machines. The IT manager will also make suggestions to the manager about the cost effectiveness of any electronic equipment there is in the business. In this sense, he will advise the manager on which equipment to replace depending on efficiency, effectiveness and cost. Besides that, the IT systems manager will ensure that the communication systems including the business website are in good order and always updated. The communications manager will on his part be responsible for soliciting new business and handling partners as a way of maintaining good relationships. He/she will be responsible for maintaining a good image of the business both to the public and partners. Her duties will also include the responsibility to prepare reports about the outcome of the various undertakings of the business. Other duties of the communications officer will be to manage information coming from external sources as well as internal sources(MacMillan). In other words, her main responsibility is to ensure good and healthy public and internal relations. The receptionist will be responsible for receiving and addressing phone calls. She will also be responsible for receiving visitors. S/he shall ensure cleanliness and orderliness in the business premise. Apart from that, s/he will link callers with the relevant personnel. S/he will serve as the central point through which information from within and without the business will be managed. She will be responsible for ensuring that callers and visitors are served quickly and with utmost courtesy. Last but not least, the driver will be responsible for transport even though at times he may function as a messenger. Among other things, the driver shall take the stuff for official appointments. S/he will also be responsible for ensuring that the business car is clean and in good condition. He shall report to the operations manager about any issues he may have regarding the car. Whenever he needs finances for repairs and maintenance of the car, he shall report to the operations manager for facilitation. Resources For the business to commence, there are a number of resource materials that are required. Some of them are readily available whereas others have to be acquired. The main resources required are the business premise, communication installations, office equipment such as computers, the initial operating capitalamong others. With these resources in place, it will be possible to start the project in a fully-fledged manner. It is also projected that the operating capital or rather the capital base of the business will increase gradually as the business carries on. Monitoring and evaluation Monitoring and evaluation is a very critical aspect in so far as this business is concerned(Mason). It will be the basis for a clear and accurate reporting as regards the results of every step of the business. Progress will be monitored and reports released on quarterly basis as to the performance of the business. There will be constant and regular audits carried out to evaluate the progress at every level of the business. The reports will be released and disseminated to interested parties and to the public if so becomes necessary. Records of all expenditure and income will be kept so as to ensure accountability. In this way, it will be possible to carry out a critical analysis of the success of the business and at the same time make predictions about the future of the business. Conclusion For the sake of the success of the business, the factors above both for internal control and the expansion strategy will only be possible in an environment where challenges will be handled positively. For the business to grow there will be a need to handle matters seriously and be open. Still, if the previous strategies prove to be unworkable, then there will be a need to re-evaluate them and replace them where necessary. Observing the above strategies will therefore be of great necessity and will create space for better expansion of the company. Part 2: Business internal organizational development and domestic market development A. Business Internal Organizational Development To develop this company, various strategies will be employed to assist in its development. In the internal circle, the organization of the staff will be the first thing that will be focused upon. There will be need to organize the internal procedures; plans and even the policies that will ensure that will enable efficient operation of the business. This will be done by ensuring a good handling of the finances in the company. Accountability among the staff will be practiced with a clear budget and put in place to make the use of the business funds healthy and efficient. Transparency of the governing body will be highly emphasized for the sake of productive results of the company. The operations of the business will be monitored in different ways. There will be emphasis on professional staff who will handle the different operations (Financial Pronouncement, p.6). Professional operation will have a greater appeal to a greater number of clients which will promote in turn promote the growth of the business. There will be constant training of the staff on regular courses which will ensure that they interact with the changing technologies and different types of clients in healthy ways that will promote the breakthrough in the market. Still, the administration will have representatives in the various departments that will be established within the company. These representatives will be in a position to monitor the various strategies and operations of the working staff ensuring good returns. The administration will also be given regular lessons on good relations with the other members to ensure healthy performance among the different players within the business (Financial Pronouncement p.6). Roles and responsibilities will be determined within the business in respect of the business (Financial Pronouncement, p.6). This will run from the governing body through the levels of management, those employed, and those who provide insurance within and without the organization. There will be an emphasized coordination and collaboration among all those who will participate in the business transactions that will be made. Motivation is another thing that is very important in the life of a business because it fosters renewal of strength in the times when exhaustion may seem to drown the organization. A motivational culture will be ensured that will make the members of the organization to cooperate with the strategies of risk management as well as the policies that promote the internal organization. In turn the objectives of the organization will be achieved. The motivational culture will be emphasized at the top. Risk response will be implemented to ensure that the internal controls are effective. The causes of some specific risks as well as their consequences will be put in place to ensure promptness in responding to them. This will ensure that any damage or unprecedented failures are put down to a minimal level. Regular communication will also be ensured in regard to the internal control. This will target all the levels of the internal control, that is, the entire system. The communication of the outcomes, those already realized and those still expected will be observed throughout the organization’s undertakings. All these will be aimed at making sure that principles of the internal control are understood and applied appropriately. Monitoring alongside evaluation will also be conducted. The two will be applied at the individual level and at the internal system level as a whole. The factors to be considered will be mostly those with greater levels of risk and especially the unacceptable levels. The control failures will also be identified where necessary. There will be close vetting of the limits for risk taking otherwise the effectiveness of the internal system of control will be obsolete. B. Domestic Marketing strategy With the strong strategy established among the internal system control, the reaching to the external target audience will be the next step. Since the products will be marketed online, there will be a need to ensure that various needs are met appropriately. Still, there will be a need to create confidence among clients in order to have the products acceptable among the target audience. The following strategies will therefore be observed throughout the various transactions that will be planned. a. Advertisement – The media will be a basic tool for advertising the products produced by the company (Sandhusen p.6). Various tools such as radio adverts, televisions, newspapers and magazines will be utilized extensively to capture the attention of the target audience. Moreover, posters will be erected in various places where large numbers of the target audience will be able to get attention of the products. Since the online business will have all the clients interact with the products online, most advertisement will be done online. This will be realized by creating blogs showing the various products that the company markets. Various social media accounts will be utilized to ensure that the people using them can have access to the products. There will be special staff that will ensure that responses to questions, enquiries, suggestions and so on are responded to in a prompt manner. b. Technology – the getting of the online market moving and improved will need staff that can interact easily with the current technology (Linton p. 6). The company will therefore ensure that the staff gets constant training to have a cognizant disposition on handling the various forms of technological stuff. Still, careful and continuous renovation of the same technology will be employed for ensuring that there are minimal technological failures. Communications with the clients will be effectively put in place to ensure that maximum satisfaction to their needs is well established. c. Economic conditions will also be observed in the business by ensuring that the value of money for the good is relatively proportional (Linton p.7). When the economic times are hard, there will be a check on the product prices so that they appeal to the clients. Still, the times when economic prosperity is highly flamboyant, more luxury products will be brought in to capture the clients’ needs at that particular time. In other words the company will ensure complete cognizance especially on these economic times to cope with the changing economic times. d. Variety is another strategy that will be launched to take care of the competing products in the market (Sandhusen p.7). The products will be made with different qualities like shapes, colours, sizes, and so on. Still, they will be made for different genders, groups of people among others. These will make sure that they will be sold to different groups in the market and appeal at different times of various tastes. e. The products sold by the company will be made in a way to appeal to the cultural and social groups around the market (Linton p.6). First of all, what is liked by every cultural group will be considered and brought in. There will be follow-ups to make long lasting rapports that will ensure business transactions ensuring constant supply in times of demand (Sandhusen p.9). For example during weddings dress material can be delivered, during political celebrations clothes can be delivered according to the political affiliations, colours et cetera. On the other hand, social groups like school goers, working groups, various staffs among others will be considered on the various products that they prefer and this will ensure effective sales. f. The description of the products sold will not be a closed one; there will be a room for modification (Linton p.6). Flexibility will therefore be considered and treasured all along in terms of the products. There will be openness to the future market where products will be determined by current changes of people’s preferences. As a result, there will be a possibility of adding more products to the existing or reducing the number of products with lesser appeal to the target audience. The products sold also will allow influence from political intervention and regulatory environment. The measures imposed by politicians or regulatory bodies with aims of protecting consumers will be taken into consideration especially before beginning to purchase products of that nature (Linton p.6). There will be readiness to comply with health and safety measures. However, these will be in most of the times considered before introducing some brands into the market. On the other hand, flexibility will also be allowed in times of competing brands surfacing in the market. There will be room to reduce prices or increase the advertisement strategies. Still, the company will focus on looking at improving the product delivery services. g. Logistics of reaching the domestic customers will be well defined (Linton p.6). The company will devise means of easing delivery of products to the domestic customers. The company will put enough transportation means like trucks for transportation of bulk products and motorbikes for the less bulky products. Also cooperation with delivery companies to send products in form of parcels will be established. There will be stores opened in all the major towns to go closer to the clients who require the products. Moreover, this will reduce the cost of delivery because most of the clients will be easily reached. h. Promotional shows will be utilized to mobilize the target market more intensely (Sandhusen p.7). These will be conducted on chosen days where a number of products will be unveiled to the potential clients. On such days, free gifts of some products will be offered to clients to motivate them in trying the brands that are sold by the company. These will encourage more people to try the brands. i. There will also be offering of discounts to particular groups of clients which satisfy some given specifications (Sandhusen p.8). For example, those who buy the products to a certain amount will be offered discounts in order to encourage them to buy more goods and to form a business rapport with them. Moreover, there will be a choice of giving loyalty cards that will accumulate points for the clients as long as they continue shopping within the company’s stores. The points offered will enable the clients who have accumulated their points to redeem them at a particular price convertible to the price of the company’s goods in various stores. j. After sale services will also be implemented where there will be a specified period of follow up of goods sold Clarke & Theresa p.87 &Sandhusen p.8). Such services will be like replacing goods that are found faulty after they have been paid for. Still repairs to so some products where applicable will also be offered make them more satisfactory to the clients. k. There will be partnerships with other companies in the sale of products that complement those sold by the company (Clarke & Theresa p.87). Such partnerships will create an environment where their products can be used in promoting those sold by the company. In that way there will be intensified presence of the products that have been selected in the company as the key ones. l. Moreover, partnering with banks and the various money transfer services will be sought to ensure the company gets discounts from the money institutions especially on the transference of money in transactions (Clarke & Theresa p.88). This will enable clients to get an easy way of money transfer and at reduced costs. m. The company will also embark on regular market research (Clarke & Theresa p.87). In this strategy, there will be the possibility of knowing the latest needs of the target audience. A market research will also unveil the various market risks that are to be overcome as well as potential threats to the business. In this way there will always be openness to any future ways of making adjustments in time and being disposed to reach the needs of the clients in the appropriate time. A market research will also open up the way to reach new customers and responding appropriately. Finally, there will be strong sense of upholding business values by treating the clients in decent ways. A sense of listening and caring will be highly promoted ensure that they are comfortable to give suggestions which will in turn suggest the next step in entertaining and sustaining them (Sandhusen p.8). Any complaints raised or compliments made will be received well for the success of the business. References Allen, Tierry. Business proposal writing. Madrid: Thomson ltd, 2012. Charles wiel. "Venture Capitalists decision criteria in new venture evaluation." 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