The paper "Internet Marketing for Ford Australia and Holden Australia " is an outstanding example of a marketing case study. Also known as, Ford Motor Company of Australia Limited, Ford Australia is a subsidiary of Ford Motor Company, which is an automaker in the United States. The company started in 1925 in Geelong, Victoria, as an outpost of the Ford Motor Company of Canada when it was separate from Ford USA. The first products of Ford Australia were Model Ts assembled from the complete knock-down (CKD) kits provided by Ford Canada.
With the introduction of new models, Ford Australia manufactured more than Model Ts. During World War II, Ford Australia stopped producing cars to start military production to support the war effort. Initially, Ford Australia assembled a UK source pilot then changed focus to British cars such as Zodiac, Zephyr, Perfect, Canadian Ford V8, and Consul. Holden Also known as GM Holden Limited, Holden is an Australian automobile manufacturer with headquarter in Port Melbourne, Victoria. The company started in 1856 as a manufacturer of saddlery in South Australia and moved to the automotive field in 1908 before becoming a subsidiary of the United states-based General Motors (GM) in 1931.
Before the company became General Motors Holden’ s Limited, it became Holden Limited and adopted the current name in 2005 (Holden Australia, 2016). Holden manufactures GM vehicles operating in Australia and held partial ownership of the GM Daewoo in South Korea between 2002 and 2009. Holden offers a variety of badge-engineered models including Chevrolet, Isuzu, Nissan, Opel, Suzuki, Toyota, and Vauxhall Motors. Domain Ford Ford Motor Company is an American international automaker with headquarters in Dearborn, Michigan in the suburbs of Detroit. www. ford. com An international page for the company that allows regional navigation www. ford. com. au Ford’ s subsidiary in Australia From the domains, the automaker uses similar naming systems; however, the domains differ in terms of regional naming which defines the location of the subsidiary.
The websites suggest that www. ford. com was set up before www. ford. com. au whose major role is to allow the Australian customers to navigate easily through the website and access their required services. Holden The company aims to end its local manufacturing in 2017 but looks forward to building its 150-year Australian history.
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Ford Australia. (2016). Sustainability Report 2015/16: Ford Motor Company. Retrieved October 25, 2016, from http://corporate.ford.com/microsites/sustainability-report-2015-16/index.html
Holden Australia. (2016). Cars. Retrieved October 25, 2016, from https://www.holden.com.au/cars
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Tarcomnicu, F. (2016, August 22). Smart Ways to Integrate Cross-Promotion With Online Marketing. Retrieved October 25, 2016, from https://www.entrepreneur.com/article/280211
WAVE. (2016). WAVE Report. Retrieved October 25, 2016, from wave.webaim.org/report#/https://www.holden.com.au/
Web Accessibility Initiative. (2012, August 1). How People with Disabilities Use the Web: Overview ◦ Web Accessibility Initiative ◦ W3C. Retrieved October 25, 2016, from https://www.w3.org/WAI/intro/people-use-web/