The Behavior Of Consumer Is Important To Companies - Essay Example

… The paper "Applications of consumer Behavior and Consumer Loyalty" is a brilliant example of a term paper on marketing.... The paper "Applications of consumer Behavior and Consumer Loyalty" is a brilliant example of a term paper on marketing.... Applications of consumer Behavior Basically, consumer behavior can be applied in four different ways.... consumer behavior refers to the study of how, when, why, and where individuals do or do not purchase a product....

Reflection on the First Assignment Reflecting from the first assignment's experience, I find the issue of consumer behavior rather complex because of the factors that need to be understood in order to be able to predict and ascertain the behavior of a consumer.... In my first assignment, I focused on bringing to forth the relevance of consumer behavior in the context of the entire process of marketing goods or services to consumers.... Although it was easy to understand how marketers study and apply consumer behavior in developing marketing strategies or campaigns, I fail to connect the definition of consumer behavior provided by some scholars with the practical application of the concept....

Also in this paper, I will discuss the theories of consumer behavior and how they have been used to improve consumer involvement.... … The paper "What Is Involvement and How Marketers Can Influence consumer" is a worthy example of a case study on marketing.... consumer involvement refers to the extent of importance a consumer attaches to a certain product that influences consumer behavior and decisions when purchasing products?...

It is important to note that in every market, the societal beliefs and practices are very important in shaping up the quality, marketability and other characteristics of a product in the market.... It is important to note that in every market, the societal beliefs and practices are very important in shaping up the quality, marketability and other characteristics of a product in the market.... The aim of every consumer is to derive the maximum satisfaction and/or utility from the goods or service and therefore is very keen when making purchases on such products....

As a strategy, companies employ marketing strategies that portray their brand benefits with the aim of attracting consumer preferences.... To attract these consumers' preferences, companies develop visual symbols attractive to the consumers' eyes and reminding them of the brand.... Consumers have four main types of buying behavior influenced by different factors relating to consumer needs.... This section explains each of these consumer buying behavior types in detail....

Owing to increased activism as well as increased consumer awareness, companies have increasingly embraced ethical practices in support of ethical consumerism.... companies now increasingly ensure that their practices, products, and services are not harmful to society and the environment.... Owing to increased activism as well as increased consumer awareness, companies have increasingly embraced ethical practices in support of ethical consumerism....

companies and industries can get involved in this initiative through the use of green marketing.... This is a process by which the companies sell products and other services in accordance with the benefits that they have to the environment.... The companies engaged in this initiative to renew the environment should deal with products that do not have negative effects on the environment and packed in a way that is environment-friendly (Andres et al 2008, 263)....

The use of social media by companies and organizations is expected to grow due to the increased need to be aware of consumer trends in the fast-changing consumer environment.... As a result, consumer behaviour has morphed and organizations and companies have tapped into this new information from different sources in the process of selling and marketing its goods.... As a result, consumer behaviour has morphed and organizations and companies have tapped into this new information from different sources in the process of selling and marketing its goods and services....