The paper “ The Benefits of Cycling - a Marketing Opportunity for Powerbike in Thailand" is a perfect example of a case study on marketing. The increasing concern towards the world environment has resulted in world economies looking towards developing a framework through which the business is individuals are able to ensure that carbon emission is reduced so that the world environment can be saved. This has further been propagated by different measures and strategies being pursued by the economies which look towards reducing environmental hazards. Power bike cycling is an example in that direction that is looking towards targeting Thailand and develops demand for a bicycle so that people substitute it for other modes of transport.
This report thereby looks to present the manner in which Powerbike looks towards identifying both the macro and micro environmental factors and based on it develop a strategy that will help the business to be able to market properly. This will thereby ensure that Powerbike is able to develop better strategies for the future. The report looks towards gathering qualitative data based on past research and findings which will help the business to ensure that the business is able to identify the factors through which the business will be able to ensure better results.
The method thereby has been used based on secondary data which will help the business to execute strategies of growth for the future The study is limited to the fact that the research is based on secondary data and no first-hand research is done. Conducting primary research through questionnaires and other forms of data will help the business to ensure that better information regarding the perception of the customer is identified.
This will thereby help to ensure that better information is gathered and the manner in which the customer looks towards the product can be understood. About the OrganizationThe Powerbike is a company which is located in the eastern part of Thailand and looks towards serving around 1.2 million people. The company looks to work on developing bicycle and is under the ownership of two people who look towards providing business so that the local community can be served. Further, the organization has also ensured that the company looks towards providing business and has ensured that the environment is looked after by providing a bicycle that is eco-friendly.
Being in the business for over a long period of time and providing customers with different experience and proper service and quality has been a cornerstone based on which Powerbike has been able to grow its market and ensure that they are able to serve maximum customers. About the productPower bike in Thailand is looking towards selling bicycles and looks towards developing a mechanism through which the demand for motor vehicles reduces and looks towards improving the environment.
The company looks towards selling bicycles for low-income earners, unemployed people, senior people and people under the age of 18. The company also looks towards different types of bikes like mountain bikes, road bikes, women-specific bikes, children bikes, hybrid bikes, and bicycle motor cross bikes aimed at different sections of society. The availability of bicycles will also provide health and social benefits which will help Powerbike to ensure that they are able to provide better products matching the customer needs and the changing environment.
Further, a bicycle will ensure low maintenance costs and will help Powerbike to ensure that they are able to provide better products which helps the customers in different ways.