Essays on The Benefits of Social Media Marketing for Small and Medium Enterprises Research Proposal

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The paper "The Benefits of Social Media Marketing for Small and Medium Enterprises" is a perfect example of a marketing research proposal.   This is a project proposal that seeks to examine various ways in which social media marketing is beneficial to small and medium enterprises in the world today. It also attempts to illuminate how social media marketing helps in the quick spread of SMEs as well as how these social sites help facilitate effective customer service and satisfaction. The proposal investigates the total cost that the SMEs incur if they employ social media in their marketing strategies. Explicitly, many small and medium businesses have realized the importance of utilizing social media in marketing their services and products.

Some of these sites include Facebook, YouTube, Twitter, and LinkedIn. These are online sites that allow people to meet and interact as their information about the lives, businesses, academics and other personal issues. Studies show that Twitter and Facebook have millions of account holders, and the number increases every second. These sites are highly indispensable for those small and medium businesses that are trying to stabilize and improve their sales and widen their market share.

Businesses can also develop their reputation, personal relationships, and meet prospective business partners through social media marketing. Notably, the costs incurred by SMEs in social media marketing are considerably lower than those incurred in offline marketing campaigns. Nevertheless, in the process of launching their pages and accounts on these social sites, the business may incur high charges. It is also expensive to develop a social site strategy by a small or medium business. Ultimately, the benefits enjoyed by employing social media marketing are higher than the costs incurred. In order to succeed in this project, appropriate data collection methodology is essential.

The project will employ quantitative methods that include primary data, which are interviews, questionnaires, observations, surveys and use of secondary data methods. Introduction Aim: The aim of this project is to illustrate how SMEs can gain more consumers by using social media marketing and to show how effective and powerful this tool is in terms of marketing nowadays. Objectives: To provide a general overview of how SME’ s can gain more consumers by using social media marketing To examine the cost of social media marketing for SME’ s To evaluate how SME’ s can spread widely quicker by using social media marketing To find out how SME’ s can have a closer look at the customer’ s needs, also react quickly on consumers advises and issues by using social media marketing Rational: Looking at the number of users of Facebook, according to Facebook statistics web-site, Facebook has more than 800 million active users (Facebook statistics 2011).

However, the number of Twitter users, according to BBC News reaches around 200 million users (BBC News 2011).

Also, Twitter has launched its own search engine, where you can search for any product or service, with their pictures and videos of consumers posting them. Nevertheless, this shows that social media is a potential source not just for social activities, but also a way of saving money and find the best price and service.


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