The paper "Roles of Organizational Behaviour, Human Resource Practices at the Body Shop" is a great example of a management case study. The Body Shop is a business that operates in the global cosmetic industry. The business has been a leader in a number of areas and continues to be marginally successful in over 60 markets. This paper will analyse the history of the business and evaluate its importance to the Australian and international business landscape. An in-depth discussion on sustainability and the identification of sustainable strategies at The Body Shop will follow.
The paper will then move to the roles of organizational behaviour, human resource practices, international business, technology management, and entrepreneurship and innovation. The analysis will conclude with three future strategies that the management should engage in based on the overall analysis of the organization. Background An analysis of The Body Shop should begin with an examination of the motivation behind the founding of the business. The business was founded in 1976 by Anita Roddick with the aim of ensuring financial stability for her family. She had been engaged in running a restaurant, but she needed more income to sustain the family in the absence of her husband.
The Body Shop was founded as a small cosmetic shop in Brighton, England, and customers were expected to recycle the packaging for the 25 initial products that the business sold (The Body Shop 2015). The business ensured that its products were made from natural ingredients that were sourced in an ethical manner. Such policies can be attributed to Anita Roddick’ s travels around where she noted that women would utilize natural and cheaper beauty products with satisfactory results (“ Anita Roddick” 2008). The success of the business can be attributed to timing.
The firm’ s adoption of recycling and ethical business practices coincided with increased environmental awareness in Europe. For this reason, the firm’ s usage of environmentally friendly ingredients and cheap packaging proved to be a marketing success (Jones 2010). The company embraced the franchising approach, and the first new store was opened in Brussels in 1978. According to Jones (2010), the firm opened additional stores in Stockholm and Brussels in 1979, and by 1982, the expansion was occurring at the rate of two new stores per month.
The business’ turnover approached $7 million in 1984, and this came from a total of 45 outlets. The Body Shop became a publicly traded firm in 1985, and it continued to expand to the point that it operates more than 2500 stores in 60 markets. It is worth mentioning that the firm has retained its dedication to natural and ethical beauty despite its tremendous growth. A firm that has 2500 stores in over 60 countries is bound to have a considerable impact on the global business landscape.
To begin with, the business procures natural products from all corners of the world to meet global demand. This affects the balance of trade of many nations and provides a steady income to 25,000 people around the world. The firm is also a direct employer of thousands of workers, and it contributes a lot to governments through various forms of taxation. Ethical business practices are the area in which The Body Shop has had the most profound impact. The company ushered the ‘ green’ movement and it convinced other business to adopt policies that would be friendly to the environment.
A key example is the changes instituted at Shell’ s Nigerian businesses where policies that ravaged the environment were abandoned (The Body Shop 2015). When it comes to Australia, The Body Shop began operations in 1983, and it owns 90 stores across the country (The Body Shop Australia 2015a). The firm has had a big impact on the Australian Business Environment owing to policies such as prioritizing ethical and environmental responsibility for profits.
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