Essays on Jaguar and Land Rover Brands Success Story Case Study

Download full paperFile format: .doc, available for editing

The paper "Jaguar and Land Rover Brands Success Story" is a perfect example of a business case study. In the history of the automotive industry, United Kingdom is known for its production of famous cars like Bentley, Mini, Lotus, McLaren, Daimler, Aston Martin, Jaguar, Land Rover and Rolls Royce among other brands. Moreover, there is car producers operation significantly in Britain with mass production that includes Nissan, Toyota, Honda, and GM (Blewitt, 2008, p. 15). There are also producers of commercial vehicles namely Ford, Leyland Trucks, Adam Opel, and Alexander Dennis. The UK motors vehicles industry produces over 2.5 million vehicle engines and 1.5 million auto motives.

By 2017, the sector plans to break world records in car production volumes where 80 per cent are exported (Griffiths, 2012). Background The root of the UK automotive industry can be dated back to 1893 when Frederick Sims and Gottlieb Daimler collaborated to form Daimler Motor Syndicate. This car company was able to sign deals for the production of official royalty cars in 1896. However, the Jaguar Company bought it in 1960. Rover Company in 1904 started manufacturing cars and motorbikes.

The Land Rover car models were invented in 1947. Rolls Royce Company was started in 1906 on a partnership by two businessmen (Gunn, 2006, p. 28). Furthermore, GM was introduced to the car market in 1908 and by 1925 its market presence had grown after acquiring Vauxhall and a German carmaker called Opel. Henry Ford started production of Ford vehicles in 1913 and it became successful to top production in the UK automotive sector. By 1945, Harold Macmillan, the Prime Minister by then, introduced a hire-purchase strategy to the sector and this increased production because many could afford the cars.

Additionally, in 1969 Richard Beechingwho served at the British Transport Commission as chairperson declared that railway transport was uneconomical and underutilized resulting in the closure of some stations. This move meant that transport focus was shifted to the auto motives. The Mini car model was invented by then to solve the transport challenges in the market (Blewitt, 2008, p. 21).


Bajaj, V., 2012, Tata Motors Finds Success in Jaguar Land Rover, Available from NY Times [Accessed on 14 March 2015].

Betros, C., 2014, Jaguar Land Rover drives to success in Japan, Available from [Accessed on 14 March 2015].

Blewitt, J., 2008, Understanding Sustainable Development. London: Earthscan, ISBN 98-1-8440-454-9.

Gribben, R., 2013, Jaguar Land Rover: £1.3bn Tata gamble pays off as big cat purrs at last, Available from Telegraph Accessed on 14 March 2015.

Griffiths, B., 2012, Jaguar Land Rover reveals record breaking car sales: Brand sees 19% increase on 2012. Available from Daily Mail [Accessed on 14 March 2015].

Gunn, R., 2006. Trucks & Off-Road Vehicles.Motorbooks.ISBN 978-0-7603-2569-8.

Hawes, M, 2014, “The UK Automotive Industry and the EU: An economic assessment of the interaction of the UK’s Automotive Industry with the European Union”, KPMG Europe LLP

Lee, G. K., & Lieberman, M. B., 2010. ‘Acquisition vs. internal development as modes of market entry’. Strategic Management Journal, Vol.31, pp. 140–158.

NDTV, 2014, UK proud of Indian investment in Jaguar Land Rover: Cameron, Available from [Accessed on 14 March 2015].

Riley, J., 2012, 6 Essential M&A Cases: Tata Group buys Jaguar Land Rover, Available from [Accessed on 14 March 2015].

Download full paperFile format: .doc, available for editing
Contact Us