The paper "Australian Coffee Club - Environmental Analysis" is a good example of a business case study. The Coffee Club is a chain of cafes that first made a debut in Brisbane in 1989. The company was the idea of Emmanuel Kokoris and Emmanuel Drivas who, out of the experience, noted lack of a coffee shop that provided excellent coffee in the city. Their original idea was to set up a place that would provide a relaxed meeting place that was stylish, sophisticated yet affordable. In other words, their plan was to meet untapped needs in the Australian hospitality industry.
With the assistance of a highly collaborative, innovative, and committed management, The Coffee Club has grown exponentially in addition to being the people’ s favorite brand that continues to overly meet the needs of Australians year after year. The Coffee Club is the Australian largest homegrown café group, selling over 40 million cups of coffee every year. The company has employed over 6,000 employees in Australia alone. The Coffee Club has expanded to other nations and now operates a total of 230 outlets globally.
The outlets are, however, concentrated in Asia, Australia, and New Zealand headquartered in West End, Queensland. The coffee house offers a range of beverages including Mocha, tea, hot and cold drinks, flavored beans, and Espresso which is usually served along with snacks such as pizza, sandwiches, muffins, and pasta among others. The club offers two types of experiences: The restaurant and the café bar. The restaurant offers visitors the convenience of a la carte dining, dedicated chefs, and extended trading hours. Besides that, the restaurant offers an extensive range of mouthwatering breakfast, lunch, and dinner in addition to the excellent coffee.
The café , on the other hand, provides a range of light cakes, beverages, gourmet sandwiches, and meals. The company’ s vision is to become the world’ s leader in retail in franchising, coffee, and retail food. Its mission is to provide excellent coffee, good food, and exceptional services as well as a relaxed meeting point enriched with contemporary lifestyle. The Coffee Club focuses on both internal and external customers. One of its core values is to ensure that all processes and operations are directed towards enhancing overall customer satisfaction which is mainly through productive and positive contact.
The company also believes in teamwork so as to achieve its vision. Part of its core values is to build positive relationships within the workplace where every employee is satisfied with the work environment. The company’ s franchising group explicitly states that “ any business that is serious about creating a workforce that is engaged and productive must create an environment in which the people in their business can flourish” . As part of building a highly motivated and empowered workforce that is able to provide the best customer service possible, Coffee Club ensures that all it's corporate and franchise employees are well trained.
The company, through the ‘ People Team’ , has opened up learning academies such as Great Service academy, Excellent Coffee academy, and Good Food academy. Marketing is another factor that has contributed to the Coffee Club’ s success. The company regards marketing as the backbone of other departments that enables it to develop and produce products and services that meet the needs of customers. The marketing team conducts a thorough marketing study to determine product needs as well as analyze markets.
The company believes in the power of networks as a tool for negotiating and securing new sites for The Coffee Club stores.
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