Essays on The Comparison of Ryanair and British Airways Business Models Case Study

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The paper "The Comparison of Ryanair and British Airways Business Models" is a perfect example of a business case study. Ryanair  and British Airways largest known carriers. Each of them has a peculiar strategy to meet the needs of potential customers. We will look at what advantages and disadvantages there are in each of them in the face of fierce competition with each other. Also, we analyze how to compromise uses each company to stay in the leading position among the airlines. The business model of RyanairRyanair is an Irish airline, the largest low-cost airline in Europe.

The location of headquarters is at Swords and at County Dublin. The Ryanair fleet consists of Boeing 737-800: 303 operated and 2 storage, the average age is about 5 years. In September 2013 the average age of aircraft in service companies was 5.1 years. The company provides customers with a short set of services. Airports used by Ryanair, as a rule, are located at a considerable distance from the cities they serve (such as Frankfurt-Hahn Airport is distant from Frankfurt to 140 km). All this allows you to maintain ticket prices at a minimum. Business Model of British AirwaysAirline British Airways is the largest airline in the UK and the second-largest in Europe.

It consists of the airline alliance Oneworld, which allows working with the best airlines in the world (Cs. mcgill. ca, 2008). British Airways fleet consists of 236 modern vessels. British Airways has the most popular aircraft: Airbus 320-200, Boeing 747-400, Boeing 767-300ER, Boeing 777-200ER. The company is constantly expanding its fleet with new aircraft models. So in 2012, will operate the new Boeing 787-8. British Airways Flights are sold in almost all countries of the world.

Every year the airline carries more than 30 million passengers (Britishairways. com, 2009). The huge popularity among the passengers British Airways has received thanks to its reliability. British Airways has the license type A, that is, has the right to carry passengers, cargo and mail on aircraft with 20 or more passenger seats. So, for example, the average age of the fleet is rarely more than 10 years, which by the standards of aircraft quite a bit. British Airways offer three variants of passenger service on long-haul routes: World Traveller (economy class), World Traveller Plus (premium economy class) and Club World (Business Class) (www. flightmemory. com, 2015).

Reference

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British Airways 2008/09 Annual Report and Accounts

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Ryanair SWOT: low costs remain the key strength, even as customer service enhancements take root | CAPA - Centre for Aviation

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How Ryanair and British Airways are trying to be like easyJet

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