The paper “ Achieving Effective Integration of Real Bookstores and Internet Selling” is an intriguing example of the research paper on business. This research examines and analyses the business trends in the book industry, which have been influenced by the digitalization of books. The main aim of the study was to establish the chances of survival in the market for small independent book stores, in the midst of the industry’ s market giants. The study further examines whether the small traditional businesses stand a chance of survival by integrating their business with online selling in order to maximize returns. The research took on a qualitative approach that sought to analyze existing literature and previous studies related to the subject.
The evidence presented is based on the findings from the analysis of different platforms such as journals, newspapers, and other publications. The literature review provides the theoretical framework of the study, which sets the pace of the research. There is an overview of the bookselling industry, the shift from print to digitalized books, which explains the transition from traditional selling to online selling and a critical study of the business models in the market today and previously. The findings of the study suggest that there is a chance of survival for small brick and mortar book stores as well as their online counterparts so long as they adopt creativity and innovation.
At the same time, they must get involved in conducting extensive market research in order to understand their customers. On the other hand, integrating traditional bookstores with online selling will be beneficial to the stores and an example is provided of the giant Barnes & Noble book store, whose sales were boosted by their timely shift into online selling, thus saving the company from complete closure. The market forces in the business of bookselling are to a large extent driven by consumer behavior in relation to their preferences and needs.
Therefore, the book store that wants to survive in this competitive market must invest its resources in providing efficient consumer services that will help retain consumers.
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