The paper “ The Effect of Website Security, Website Layout, Reliability, and Website Customer Care on the Purchasing Decision of Online Shoppers" is a thrilling example of a research paper on marketing. In the modern age, online shopping is on the increase as business organizations turn to eCommerce to increase their competitiveness. Generally, this age is being referred to as the digital age. This report will give a deep insight into how website design influences the purchasing decision of online shoppers. The report will make use of results from a survey carried out on 100 respondents and secondary data from journals and publications to discuss the four elements of web design which are security, layout, website customer care, and reliability. The aim of the research and the report is to test the hypothesis ‘ Online shoppers are more likely to purchase their products from a well-designed website as compared to an ill-designed one’ .
This hypothesis is accepted at the end of the report. The world is fast turning towards being a digital one. The continuous development of technology and the increased internet connectivity to people around the globe have boosted e-commerce around the world.
As of now, more and more people are turning to the internet for shopping while business organizations are turning to it to advertise their products, market, sell and connect with the market. Generally, the use of eCommerce is limited to the imagination of the sellers. Just as meant countries around the world, the use of e-commerce in Australia has also grown tremendously. Online shopping which is a major element of e-commerce has also risen substantially. More and more people are gaining confidence in online shopping, hence leading to an increase in the number of online transactions (Delafrooz, Paim & Khatibi 2011, p. 70).
There are several factors that affect the willingness of a buyer to purchase online. The following report will take an in-depth analysis of the effect of the website design on the purchasing decision of online shoppers. The report is based on a survey carried on 100 random respondents, whereby crucial data and information about the topic under analysis were collectedHypothesisThe hypothesis of the report and the study is ‘ Online shoppers are more likely to purchase their products from a well-designed website as compared to a poorly designed one. ScopeThe scope of the research is on website design and its effect on online shopping.
Under the website design, the research will take focus on website security, website layout, reliability of the website and the website’ s customer care and its influence on online shopping. Background InformationAs indicated earlier, online shopping, which is one of the major elements of e-commerce has risen tremendously in Australia and the world in general. This has been triggered by the shift of business operations towards technology.
Ideally, the modern world is digital and e-commerce is providing business organizations with a chance to have a competitive advantage over their competitors (Bode, Cripps & Linn 2005, p. 1). The use of e-commerce in Australia is rising at a very fast rate. It is estimated that by the end of 2013, its worth will be $37billion Dollars (Hird 2012, p1). The following figure shows the growth of e-commerce in Australia.