Essays on Service Marketing for ACCKP Organization Case Study

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The paper "Service Marketing for ACCKP Organization" is a good example of a marketing case study.   In recent days, organizations have adopted the technique of service marketing. This is due to the many advantages attached to it. Some of the benefits of its adoption include the fact that the modern world economies are spearheaded by service-based businesses. The benefits of service delivery have outwitted all other aspects of everyday life. Some of the benefits include the fact that it has seen to it the creation of employment for many people in the world in all its line of the delivery.

Both skilled and unskilled persons have gained benefit from the jobs created for them (Kotler and Armstrong, 1991). According to researches, service delivery related organizations account for more than half of the economies of the developing countries. They also go ahead by even stating that they also account for almost three-quarter of the economies of developed countries. This helps show the essence of improvement of the focus on such by the ACCKP. The ACCKP is a more service-oriented organization. Due to this, it has been essential for it to put much focus on the improvement of customer relations.

This has been done through a proper understanding of consumer behavior. It is very important that the relevant persons understand and thereby improve how the customers view the services they offer. In the ACCKP situation, improvement of customer trust and confidence has been the vital aspect of the success of the company. Several factors can be put in place to see to it that this is easily achieved. They include putting in place a feedback receipt system (Berkowitz, 2002).

Through such a system, all the grievances, complaints and compliments of the customers will be well received and addressed in a quicker manner. This may include putting in place suggestion boxes in the various departments such as in the rooms where they display the heroes. They can also give room for response receipt during the interactive sessions and the cultural events which they hold from time to time. It through the identification of the consumer behavior that improvements have been made in the organization.

By following the recommendations of the customers and improving on the weak areas, the organization has been able to make major strides in the market. There are various stages that must be followed in order to see to it that this is all possible. They include first knowing the expectations of the customers. It is through this that streamlining of the service delivery channel is made to see to it that the expectations are met. The other stage is knowing how the customers evaluate the performance of the services being offered by the organization (Corchón, 1996).

Good evaluation by the customers means good returns on investment. The other stage is the analysis of the purchase process. This can be enhanced through putting in place staff who possess good interpersonal traits. After purchase services are also recommendable in order to increase the chances of the customer coming back for more of the services of the organization. Effective relations are achieved through strict adherence to the stages.

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Kotler, P., & Armstrong, G. (1991). Principles of marketing. Englewood Cliffs, N.J: Prentice Hall.

Berkowitz, P(2002). Marketing. Homewood, IL: Irwin.

Kotler, P. (1980). Marketing management: Analysis, planning, and control. Englewood Cliffs, N.J: Prentice-Hall.

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World Congress on Communication For Development, Communication Initiative (Organization), Food and Agriculture Organization of the United Nations., & World Bank. (2007). World Congress on Communication For Development: Lessons, challenges, and the way forward. Washington, DC: World Bank.

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