The paper "Nature and Contextual Information of Gennaro’ s Traditional Italian Delicacies Business" is a good example of a business case study. The organization being studied in this report is the Gennaro’ s traditional Italian business organization that was established by Gennaro Rosato. The Gennaro business is specialized in the production of Italian style food delicacies in the tradition of Gennaro made from local Tasmanian ingredients. The business environment is very favorable for the business as it is able to produce the Italian delicacies in large numbers and maintain their sells.
The coordination between the workers and the management is wonderful (Whyte, p12). The information in this report was gathered through an interview by the IS consultant who was the interviewer while Gennaro and the wife were interviewees. Nature and contextual information of Gennaro’ s Italian Delicacies business The business is referred to as Gennaro’ s as Gennaro and Jenny Mazella Gennaro who is his wife established it. Gennaro is one of the labels they deal with under the umbrella ‘ Tasmadia’ . The organization also produces a number of labels also under the umbrella organization though they have not achieved much (Thernstrom, p19).
Their main objective is to commercialize Gennaro’ s and use it as a model or a template for all the labels they were producing. The business is specialized in the production of Italian style food delicacies in the Italian tradition that is made from the local Tasmanian ingredients, which are available because most of them are not easily found. The organization mainly deals with Gennaro’ s labels which jam with fruit absolutely sourced from Tasmania. Therefore, some of these products include rhubarb, fresh fig, apricot that are produced mainly during the summer season. The organizational structure and supply chains of Gennaro’ s Grill The organizational structure of the Gennaro’ s is simple since the two-run it and it is seasonal, as it does not employ the frozen products as well as fryers.
This is what makes their products good. Their supplies are mainly to a Tasmanian local distributor called Exquisite Flavouors who does the distribution work. They also have their main retail outlet at Salamanca market, which they do. They also have other several interstate people who request for rescue packages due to their good relations that begun a long time when the two served the same from Melbourne. The supply chains of the Gennaro’ s are not very long.
It has only one glass supplier, which is currently the Cospak suppliers. The relationship with the two is very nice and the Genaro’ s have to admit that the Cospak is a nice organization to work with. However, there are other suppliers such as the orchid (orchards in plural). There is the apricot orchid, which is a rhubarb that grew up in Scottdale Rhu Bru Pty ltd.
The apricot comes from stone orchards or the Campania. Others include the fresh fig supplied from Launceston (old tree), quinces from Kettering which is the Lucaston park orchards (McLaughlin, p67). The sugar they normally use is imported from the CSR that is grown in Queensland. The distribution chains of the business The business has a variety of distributions that are influenced by the market at Salamanca. However, the market is very seasonal and the Gennaro’ s have enough experience that helps them know the market will be busier in the summertime.
Their products are greatly purchased by the punters who love ‘ all bread’ and are really after food or something related to foodstuffs from Gennaro's. The Gennaro’ s have begun producing bread with the taste of jam, which has made the majority of the people especially the punters to want more of it (Thernstrom, p34). In winter times is when the distribution is slightly affected since most people remain indoor due to extreme of chill. Therefore, their distribution is done through posting of the products to various places. for example, to Melbourne where there are many consumers, to Sydney and to Queensland.
Humbert S. Nelli, "Italians", in Stephan Thernstrom, ed. Harvard Encyclopedia of American Ethnic Groups (1980) pp 545–560
John W. Briggs, An Italian Passage: Immigrants to Three American Cities, 1890-1930 (Yale University Press, 1978)
Michael Burgan and Robert Asher, Italian Immigrants (2004) p. 32
Stephan Thernstrom, ed. Harvard Encyclopedia of American Ethnic Groups (1980) 493, 1036, 1048
Virginia Yans-McLaughlin, Family and Community: Italian Immigrants in Buffalo, 1880-1940 (Cornell University Press 1977)
Whyte, William Foote. Street Corner Society: The Social Structure of an Italian Slum (1993).