The paper “ The History of Advertising, Global Warming Ready Advertisement, Advertising Agencies, Toyota Prius, and Virgin Atlantic Adverts” is a breathtaking example of term paper on marketing. Advertising is a type of communication to a large group by the producer or by the seller of a product or service to stimulate or modify the behavior of the consumer to purchase a certain product. Effective advertising is normally persuasive and informal. Therefore, advertising is a communication connection taking place between the seller and the consumer. It pays the media to spread its messages and with no advertising, the daily newspapers, magazines, television and radio programming can be far-off different.
According to Mackay (2004) advertising averts attention, caters memory and stimulates emotions of the buyers towards the product and/or service. This paper looks into how some of the favorite adverts in the media today. The paper also analyses the history of models, theories, types of advertising agencies, advertising regulations and ethics involved in advertising. My favorite adverts include the Diesel cloth line “ Global Warming Ready” advert, Toyota Prius advert and Virgin Atlantic advert. The history of advertisingAdvertising started in Egypt when Egyptians could use papyrus to make wall posters and sales messages.
Billboards and Out-of-home advertising can be regarded as the oldest methods of advertising. However, Wall painting for business advertising is another expression of the earliest advertising form which still exists in several parts of Asia. Bhatia (2000) claims that the wall painting practice can be drawn back from Indian rock an art painting that dates back to 4000 BC. It was in the 18th century that advertisements began to appear in the daily papers in England (Mackay, 2004).
The early print commercials were utilized mostly to promote newspapers and books that became more and more affordable with progress in the printing press and medicine which were ever more sought following the disease's devastation in Europe. However, bogus advertising and purported "impostor" advertisements turned out to a problem, which steered the advertising content regulation. British Thomas J. Barratt is regarded as the founder and pioneer of modern and/or brand advertising. While working in this company Barratt designed a successful advertising campaign for this company’ s products, which entailed the application of targeted images, phrases, and slogans.
One of the slogans that read: “ Good morning, have you utilized Pears' soap? " was well-known in the 20th century (Mackay, 2004, p. 70). “ Global Warming Ready” advertisementThis advert is one of my best adverts because it emphasizes the effects of global warming across the world (Mackay, 2004). The major function of this commercial is to promote Diesel's clothing in a way that characterizes a future image of people and all they wish to become. The advert has defined its target audience who are mainly women between the ages of 18 to 35.
The entire message that I established from this advertisement is, that if one dresses in diesel clothing he or she can still stand out and adopt the impacts of global warming. The message is effectively communicated employing Barthes’ semiotics model. The meaning is the clearest, straight-forward explanation of the symbol.