Essays on The HR Role in Marketing Coursework

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The paper "The HR Role in Marketing" is a good example of marketing coursework.   The human resource in any form of business has significant relevance and remains critical in marketing. It governs marketing in all stages. Consequently, Marketing is the most prominent activity particularly in business because literally, it has a direct effect on sales and profitability. Businesses will always dedicate specific departments and staff for the purpose of marketing and all this is the work of the human resource within the given organization. Factors mainly associated with business success have ideally been pervasive topics majorly in the entrepreneurship literature at least for the past decades and have tried to address all functional business areas, for instance, marketing, production and finance (Joshi, 2005).

Business Resources is more often than not categorized in groups including physical, human and organizational. The human resource has been identified for long as critical, and in specific the experience of management, by having an effect on the other functions and resources to achieve success in the marketing field. In this case, this paper considers particular factors in the broad functional area of human resources (HR) in any business examining relationships to a range of key organizational attributes that affect marketing.

This paper basis mainly on available literature matters regarding what relevance the human resource holds in marketing. It is equally beneficial to seek an understanding of what corporate social responsibility (Bhattacharya & Daniel, 2008) in any business means and what value or effect it has on marketing on the case of human resources in the various forms of businesses (Philip & Kevin, 2009). This is because, corporate social responsibility as a concept takes a clear picture of what the human resources use in all matters regarding marketing and the success of a business (Marc, Frank, & Schmidt, 2003).

Corporate social responsibility is ideally corporate self-regulation well integrated into a specific business model (Pitts & Kerr, 2009). Practically, CSR policy functions as a self-regulating, built-in mechanism in which case the business would monitor as well as ensure its support particularly to ethical standards, law, and international norms (Bhattacharya & Daniel, 2008). This is where human resources have a great responsibility, especially when dealing with issues relating to marketing (Philip & Kevin, 2009).

It has to make sure that the three concepts including are well adhered to for marketing to succeed and for the well being of the business. Therefore, the business would ideally embrace responsibility practically for the impact of its main activities on the consumers, employees, environment, communities, stakeholder as well as all other members ideal in the public sphere of which the human resources are genuinely responsible for this kind of routine activity (Wood, 1991). The human resources also hold a significant role in advancing the CSR in any business because any CSR-focused businesses should proactively by promoting the public interest through encouraging community development and growth, and voluntarily doing away with practices that forcefully harm the public sphere, without any regard to their legality (Miles, 2003).

For the success of the marketing of the given business, the public remains as of great relevance, which means that taking care of the same is what the human resources need to handle with at most care and ensure that it succeeds and the goals of the business are well met and on time (Pitts & Kerr, 2009).

References

Bhattacharya, C. & Daniel, K. (2008). Using Corporate Social Responsibility to Win the War for Talent. MIT Sloan Management Review, 49 (2), 37-44.

Dev, S. & Don, E. (2005). In the Mix: A Customer-Focused Approach Can Bring the Current Marketing Mix into the 21st Century. Marketing Managemen,t 14 (1).

Joshi, R. (2005). International Marketing. New Delhi and New York: Oxford University Press.

Karin, T. (2008). Strategic Market Creation: A New Perspective on Marketing and Innovation Management. London: Sage

Marc, O., Frank, L., & Schmidt, S. (2003). Corporate Social and Financial Performance: A Meta-analysis. Organization Studies, 24 (3), 403–441.

Martha, M. & Diana, C. (2000). Regulatory Exposure of Deceptive Marketing and Its Impact on firm value. Journal of Marketing, 2(1), 14-23.

Miles, R (2003). Organizational Strategy, Structure, and Process. Stanford: Stanford University Press

Philip, K. & Kevin, L. (2009). A Framework for Marketing Management. (4th Ed.). Pearson: Prentice Hall.

Pitts, C. & Kerr, R. (2009). Corporate Social Responsibility: A Legal Analysis. Toronto: LexisNexis

Wood, D. (1991). Corporate Social Performance Revisited. Academy of Management Review, Vol.4, pp. 691–718.

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