Essays on Impact of Social Media on Business Communication Coursework

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The paper "Impact of Social Media on Business Communication " is a good example of business coursework.   Social media is increasingly becoming a vital means of communication in organizations as well as with the public. Organizational frameworks are quickly adapting to the technological revolution that has gripped the 21st-century business environment. The proliferation of internet-based communications has made it easy for social media to be integrated into the daily lives of people (Dong-Hun 2010). Social media tools have made it increasingly easy to communicate with many people at the same time, and allowed the exchange of information to occur at very fast rates.

The exponential growth of the internet has made it easy for organizations to improve their performance and at times, it provides a competitive edge for businesses (Edosomwan et al. 2011). Organizational communication is an essential part of an effective and functioning system. It connects individuals to the general identity of an entire system, thus setting aside systems and structures that can streamline attitudes, mindsets, and perceptions. Communication inherently helps to foster organizational identification thus enabling it to attain its individual goals in a sustainable manner.

According to Modaff et al. (2007), organizational communication is considered to be a process that pertains to the creation of information, its exchange, and interpretation. Interpretation is a definitive factor and may result in inconveniences if the information is interpreted incorrectly. Successful organizations tend to relay information in a way that sustains the overall objectives and ensures that all people in the organization perform in line with the intended targets. Another aspect of organizational communication involves the storage of messages within an appropriate system of human interrelationships.

Appropriate communication channels have served to improve organizational effectiveness (Edosomwan et al. 2011). One of the benefiting issues that social media technologies have been able to bring to an organization is effectiveness. Organizational effectiveness is a function of communication and its utilization in various situations. Kreps outlines that organizational effectiveness is dependent on the nature of communication that occurs in a system and the way in which relevant information gets to the right people (Edosomwan et al. 2011). Computer-mediated communications (CMC) have served to improve both the internal and external communication capabilities of an organization.

In looking at systems development, it is crucial to ensure that all elements of groupthink mindsets are eliminated so as to ensure that all opinions are factored in decision-making processes (Melton and Hicks 2011, p. 43). CMC has enabled all members of an organization to participate in equal measure and to provide their opinion on various matters that pertains to an organization at a particular point in time. Through CMC, there is less need for social pressure in deciphering information and concerns to leaders (Safko 2010, p.

43). Systems Theory provides a framework for understanding the impact of social media technology in an organization. Based on this theory, the organization is presented to be a dynamic system that is composed of various processes that have multiple interactions taking place. These interactions take place both within the organization as well as outside it. The constant interactions that take place in the organization, and those that surround it, are responsible for its survival or downfall. The efficiency of communication structures is the determining factor that helps in understanding the functions of the individual aspects of an organization and the way in which they relate to the overall mandate.

With systems theory, one gets to have a holistic view, and this bodes well for communication strategies.



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Edosomwan, S., Prakasan, S.K., Kouame, D., Watson, J., and Seymour, T., 2011. The history of social media and its impact on business. Journal of Applied Management and entrepreneurship, 16(3), p.79.

Eyrich, N., Padman, M.L. and Sweetser, K.D., 2008. PR practitioners’ use of social media tools and communication technology. Public relations review,34(4), pp.412-414.

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Melton, J., and Hicks, N., 2011. Integrating social and traditional media in the client project. Business Communication Quarterly, p.1080569911423959.

Meredith, M.J., 2012. Strategic Communication and Social Media An MBA Course From a Business Communication Perspective. Business Communication Quarterly, 75(1), pp.89-95.

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Safko, L., 2010. The social media bible: Tactics, tools, and strategies for business success. John Wiley & Sons.

Veil, S.R., Buehner, T. and Palenchar, M.J., 2011. A work‐in‐process literature review: Incorporating social media in risk and crisis communication. Journal of contingencies and crisis management, 19(2), pp.110-122.

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