Essays on The Impact of Social Media Technologies on Business Case Study

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The paper 'The Impact of Social Media Technologies on Business ' is a perfect example of a Business Case Study. Over the recent past, there has been an increase in the use of social media technologies by businesses. This has been especially so in their marketing strategies. This has been due to the various advantages that have been linked with the use of the social media platform. The advantages that have been linked with it have resulted in the continued use of the platforms among businesses across the world.

Its impact on businesses has been great and considerable. Despite the advantages that it has to the business, some disadvantages have been linked with the use of the social media platform (Agresta and Bough, 2011). The disadvantages reduce the effectiveness of the measures and the confidence levels of the users of the different platforms. They are as listed below. HOW THE USE OF SOCIAL MEDIA SUPPORTS E-COMMERCE The use of social media platforms has been linked with many advantages especially so in the business line. This has been due to the way that they support trade and the development of businesses.

The main reason for the use is that they support E-Commerce. This is due to the fact that they facilitate the business in its marketing tools. Social media has the benefit of having the greatest number of people it can reach as compared to any other means (Blanchard, 2011). Facebook for example has close to 2 billion users. The other common social media networks include YouTube, Twitter, Instagram, Pinterest, LinkedIn, and Tumblr among many others. The high number of users of the social media sites comprises of actual and potential customers for the products, goods, and services of the businesses.

Through the businesses marketing themselves in the platforms, they have the advantage of getting the highest number of respondents receiving the information as compared to any other means of marketing. This has the long terms effect of increasing the revenues of the businesses through increased sales levels. Through this, social media acts as a market niche by itself. A market is a combination of buyers and sellers of a product (Edwards and Edwards, 2011).

In this case, the businesses are able to meet the customers to their products and exchange occurs. E-Commerce is also linked with the use of the cheapest means of marketing possible. The use of social media platforms has the advantage to the businesses of being relatively cheaper as compared to other means of marketing such as the use of dailies and newspapers. Through this, the users have access to a large number of people and at very low costs as compared to all the other means of marketing in the market.

With the reduced costs associated with the businesses, the business has a reduced expenditure linked with its marketing and advertising strategies (Falls and Deckers, 2012). With the elimination and reduction of the overall costs that are associated with the marketing of the products, the company is able to increase the profitability levels and thrive in its undertakings. In summary, social media can hence be said to facilitate E-commerce in different ways. The first way is that they make the information of the company to be accessed by the highest number of people possible as compared to any other means.

This facilitates the increase in returns from the sales of the business. It also has the advantage of having a high number of users as compared to any other means (Funk, 2013). This is translated to the returns of the business increases over time. It is also cheaper as compared to all the other means available in the market. These factors facilitate business growth and expansion over time. Its continued growth is translated into business growth and expansion. It is also associated with increased profitability for the business.

REFERENCES

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Blanchard, O2011. Social media ROI: Managing and measuring social media efforts in your organization. Indianapolis, Ind: Que.

Edwards, P., & Edwards, S2011. Social media marketing. Boca Raton, Fla.: Bar Charts, Inc.

Falls, J., & Deckers, E2012. No bullshit social media: The all-business, no-hype guide to social media marketing. Indianapolis, Ind: Que.

Funk, T2013. Advanced social media marketing: How to lead, launch, and manage a successful social media program. New York: Apress.

Martin, P., & Erickson, T2011, Social media marketing. New Delhi: Global Vision Publishing House.

Minazzi, R2014. Social media marketing in tourism and hospitality. London: Rutledge.

Moe, W., & Schweidel, D2014. Social media intelligence. New York: John Wiley & Sons

Smith, P. R., & Zook, Z2011. Marketing communications: Integrating offline and online with social media. London: Kogan Page.

Tuten, T& Solomon, M2013. Social media marketing. Boston: Pearson.

Zimmerman, J., & Ng, D2013, Social media marketing all-in-one for dummies. Hoboken, NJ: Wiley.

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