Essays on The Importance of Effective Cross-Cultural Communication in Business Today Coursework

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  The paper "The Importance of Effective Cross-Cultural Communication in Business Today" is a great example of business coursework.   The importance of cross-cultural communication has been given importance by various sources and understands its need in today’ s competitive business world. In the current sphere of business, the ability of different companies to be effectively able to communicate multi-culturally cannot be undermined or understated. With the businesses looking at opportunities in the global markets makes them meet customers and employees from diverse cultures. For gaining interdependent global growth, good internal communication capacity and control and monitoring over external threats make adaptability to different cultures very important. In the article ‘ Cross-cultural competence in international business: toward a definition and a model’ by Johnson, Lenartowicz and Apud they have focused on how lack of cross-cultural competence has led to the failure of international business.

They have proposed a proper definition for cross-cultural competence and its application towards international business (Johnson, Lenartowiczand  Apud, 2006). The article pays major attention to the effective application of requisite skills, knowledge and attributes that are required in identifying the gap between knowledge and doing and how the failure to do so shall result in failure of the business enterprise.

Failure in the development of cultural synergy between people from different cultures working together in business has led to the unsuccessful carrying of the business in international trade. Huang in his article ‘ Cross-cultural communication in business negotiations has laid emphasis on how the Chinese companies are more and more inclined towards giving importance to cross-cultural communication as an important element during the implementation of economic reforms and at times of opening policies (Huang, 2010). The importance of negotiation styles, attitude to time, greetings, meaning of numbers, gift-giving customs, the significance of such gestures, etc.

Understanding the problems that arise out of the ineffective cross-cultural communication strategies and making conscious efforts to overcome the same and understanding the importance to negotiate and respect others culture are essential elements in the Chinese business forum. For example, cultural differences require being patient and forging and not being hostile and aggressive. Avoidance of heated conflicts and gaining the importance of workforce diversity and business growth is the main part. Guang and Trotter have tried to highlight the cultural factors that have influenced the communication and success potential of competition.

Culture has a direct impact on the cross-cultural communication of a business enterprise and so the ability of the marketers and consumers to be able to communicate cross-culturally becomes very critical for success. For example in the 1980s and 1990s, the Japanese TV companies studied the Chinese culture better, their savings being handed down generation after generation, unlike the European TV marketers who denied business in Chinese markets, gained a great deal of success by an understanding of the cultural impact (Guang and Trotter, 2012). There are numerous issues that business students and businesses must be aware of in relation to the importance of cross-cultural communication in business productivity and goal achievement.

Some of the issues are discussed further. Culture has been an important factor in affecting consumer and business behaviour. For example like in Japan where giving business gifts is generally expected, a host who is present without a gift shall be insulted.


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