The paper 'The UK Car Manufacturing Industry, JLR Brand " is a good example of a marketing case study. The history of the UK car manufacturing industry dates back to the early 19th century. The British vehicles produced at this time relied a lot on the innovations made by countries such as France and Germany. However, as time progressed the British were able to manufacture vehicles relying solely on local knowledge and innovations (Great Britain: Parliament: House of Commons: Trade and Industry Committee, 2007, p. 40). This paper is aimed at investigating the JLR brand including the drawbacks and successes it has achieved since 2007. Background of the U. K Car Manufacturing Industry Carmakers from different parts of the world set up production plants in the U. K.
Nissan set up a production plant in the U. K. Other carmakers such as Toyota, Peugeot and Honda followed suit (Amin, 2007, p. 69). The U. K car industry is famed for sports and premium cars. These include vehicles such as the jaguar, land rover, Rolls-Royce, Morgan, Lotus among others. The U. K motor vehicle industry has been experiencing positive growth since its inception.
The sector has been able to export most of its products and the locals also make up for a big percentage of the buyers of the vehicles manufactured in the U. K. In 2008 the sector had a turnover of $52.5 billion and had generated $26.6 billion in exports. In the same year, the sector produced 203,000 commercial vehicles and 1.45 million passenger vehicles. The U. K motor vehicle has experienced steady growth and has been competitive since its inception. However, in recent years the industry has experienced a number of drawbacks that have contributed to its decline.
The industry was the second largest in the world in the 1950s. It came second after the United States motor industry. This has however changed in the recent past. In the last two decades, the U. K car industry has experienced lower growth especially in terms of sales as compared to its competitors such a Germany, France and Japan.
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