The paper "SkyRise Pharmaceuticals Strategic Plan" is a great example of a business case study. Strategic planning denotes the clarification of the general purpose of an organization, its desired outcomes as well as the way those outcomes will be attained. There are various methods for carrying out strategic planning which depends on factors such as the development phase of a company, changes in a company’ s external environment, organizational culture and the reasons for planning. In determining the direction of a firm, it is important to understand its present state and the probable ways to carry out a specific action (Smit, 1999).
This paper will give a hypothetical strategic plan for SkyRise Pharmaceuticals using the goal-oriented strategic planning model as well as a retrospective commentary on strategic planning. SkyRise Pharmaceuticals Strategic Plan Pre-planning stage Mission SkyRise Pharmaceuticals is a non-profit multinational organization based in Australia which manufactures and supplies a wide range of curative and preventive drugs and surgical equipment to both individuals as well as health centres. It also promotes the health status of the public and assists professionals and patients through the dissemination of authoritative information and standards which is set up by its employees for other medical care technologies, medicines and associated practices which are used to keep up and enhance health as well as to promote the delivery of the best health care services. Vision SkyRise Pharmaceuticals foresees a world where each person has easy access to elevated quality, useful and safe drugs and surgical apparatus.
It aims at being a global leader in pharmaceuticals and enhancing the well being of people around the globe. Principles To guarantee strength, capacity and credibility to support and serve the health of citizens, SkyRise Pharmaceuticals respects the contribution and devotion of its personnel for their efforts in scientific excellence all the company’ s business activities.
The company also conforms to set principles which will promote open and participatory procedures. Moreover, the firm runs under reasonable business practices with financial prudence and administration discipline. Strategic planning stage Objectives In order to ensure that it sticks to its mission and vision and principles, SkyRise Pharmaceuticals has set up several business objectives which it intends to achieve. To start with, the company aims at strengthening its focus on its major pharmaceutical activities, working jointly with researchers, industry and policymakers and using high-quality management structures to ensure appropriate, accurate and timely delivery of drugs.
Moreover, it plans to strengthen and develop its relations with all the stakeholders in the pharmaceutical industry globally in order to create harmonized global health standards (OECD, 1993). Additionally, SkyRise Pharmaceuticals intends to promote and enhance worldwide public health programmes in consultation and partnership with regional, national and global stakeholders. It also seeks to enlarge its resources for these programmes, majoring on recognized needs and prevalent openings so as to back up its global activities.
Furthermore, the company resolves to carry on and boost its devotion to provide high-quality dietary supplements and ingredients and to promote the consumption and awareness of those supplements and its related standards.
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