Essays on Managers Job in Context - Sedovic Limited Case Study

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The paper "Manager’ s Job in Context - Sedovic Limited" is a perfect example of a management case study.   The paper herein analyses the job of Lewisa Vidic, the marketing manager of Sedovic Limited, which is a company involved in the manufacture and distribution of toothpaste and toothbrush. Lewisa Vidic’ s role will expansively be discussed and forms of interaction with personalities working closely with him expounded. The position of the marketing manager at Sevidoc entails many duties, responsibilities and requirements. Generally, the individual is required to develop and drive the marketing services strategy. This entails devising long-term direction of the marketing department in line with overall corporate strategy.

Specific details of the plan need to be formulated in such a way that they fit the organizational mission and vision. Since the position involves managing processes as well as individuals the incumbent provides leadership, develops and motivates team members. The standards in human resource management are such that, the manager has to be sensitive and responsive to the feelings and desires of employees. Intra-competition should be avoided at all costs hence creating teamwork is vital in attaining departmental goals as well as eliminating sub-optimization. The position is charged with the duty of creating a good relationship between the organization and the customer base.

The manager provides a readily available, service-focused, knowledge and experienced point of contact for new and existing customers. This is achieved by undertaking both persuasive and informative advertising campaigns. The incumbent also develops and manages strategic relationships with customers for the mutual benefit of both parties. The marketing manager has a duty to ensure that the organization does not contravene ethical standards of performance and business practice.

As a rule of thumb, every entity must at all time maintain high levels of integrity and ethical standards commensurate with the requirements of market best practice (Argandona, 1998). Assurance has to be made that products and services provided are of high standards. The manager also takes steps to mitigate all risks, such as dispatch of faulty products, which could result in products recalls. To be effective as a manager one must possess certain attributes. Some of these traits may be inherent within the personality of the manager but most of them are learnt or acquired in formal or informal ways of work.

Organizations can help to stage a setting that transforms its employees from the potential managers they are to become movers and innovators in the corporate world (James & Cecil, 2009). The position of Lewisa requires certain personal attributes that enable the incumbent to perform stipulated duties to precision, some of which are hereby discussed. Leadership – the most central role of a manager is to give direction to the activities of the organization. Thinkers of organization management contend that without leaders as an organization is a muddle of machines (Edwards & Wright, 2001).

It is through leadership acumen that the goals of the organization are optimized by ensuring that efforts are not duplicated, not conflicting but are complementing one another. Creativity – an effective manager is able to venture into new undertakings. This involves devising ways of reorganizing the resources of the organization to generate something of value that can be marketed to generate revenues. Such a figure is always needed by the organization to take the tough decisions of tasting the waters where others shy away (Petra, Nieves & José , 2012).


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