Essays on The Print Media What Are Companies Doing Online Literature review

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The paper "The Print Media – What Are Companies Doing ‘ Online’ ?" is a good example of a literature review on business. A number of analysts and commentators have boldly acknowledged that the print media particularly newspaper is over. For instance, during the 2010 International Newsroom Summit, which took place in London, editor of New York Times Arthur Sulzberger, Jr. claimed that the company is considering stopping printing the newspaper in the future (Barthelemy et al 2011, p. 4). This discloses by this editor of the New York Times which is of one the major newspapers globally was merely part of the debates within the media industry about the end of print.

Banerjee (2008, p. 6) argued that the industry news developments now consist of dropping advertising profits and disjointed audiences, which are growingly shifting towards online platforms is claimed to be an indicator of the ending of the newspaper industry. Kung, Picard, and Towse (2008, p. 13) claimed that new opportunities in internet technology and the challenges of print media have made some companies gain interest in adopting online platforms.

One such company which have greatly gained interest in internet technology is Carringbush Media. Therefore, this report will seek to discuss what media companies outside of Australia are doing to address the challenges of the Internet, tablets, and apps among others. 2.0 What media companies outside of Australia are doing to address the challenges of the Internet, tablets, and apps? The fast ever-changing media platform to which the print media have been compelled to adapt has made many to rethink their traditional way of making news (Barthelemy et al 2011, p. 10). Furthermore, editors and publishers are reflecting on questions about the manner in which the news is used and even whether the alternative revenue flows should be adopted to run parallel to the traditional way of making news.

Barthelemy et al. (2011, p. 10) claimed that in the US, the circulation of newspapers reduced by 8.8% from 2007 to 2009. Even though the U. S. Audit Bureau of Circulations claimed that it has slowed down to 5%, the truth is that the sector is still in problems (Barthelemy et al 2011, p. 10). The instability in the industry has made media owners think of diverse viewpoints and voices.

However, there has been a considerable variation within the industry trends. Markets in the US and Europe face considerable pressures owing to the dropping on readership and advertising revenues (Salman et al. , 2011, p. 3). 2.1 Publishing 2.1.1 Attracting readers to its physical (paper) newspapers While newspaper publication is not doing well in most countries, some countries are better off. For instance, a report by Barthelemy et al. , (2011, p. 15) claimed that printed newspapers had grown progressively from 2004, getting to a high sales of 73.6 copies sold to every 1,000 older people in 2008 in Brazil.

Austrian and German markets have demonstrated greater strength in comparison to several western markets (Barthelemy et al. , 2011, p. 15). The research has found out that companies which have adopted paywall targeting an audience who can pay some premiums have not yielded fruit. It means that placing a newspaper online and integrating it with paywall has no assurance that the audience will be attracted to pay for such service to make the company generate revenues. Lundé n (2009, p.

18) revealed that companies which still have printed version of their newspaper have created a niche market and specialized product to attract readers to its physical (paper) newspapers. For example, a company which has remained with printed version such as Financial Times and Wall Street Journal created a strong in-depth analysis, commentary, and reports by the public intellectuals and experts to target the niche audiences who are always willing to purchase the newspapers (Barthelemy et al. , 2011, p. 16). Companies outside Australia have devised a method where reports with in-depth analysis are not posted online to create curiosity of the newspaper readers to buy a printed version of the newspaper.

In this way, newspaper companies also prevent customers from reading newspapers free of charge which is often the case with the online version.

References

Banerjee, I. (2008). The Impact of New Media on Traditional Mainstream Mass Media – A

Critical Assessment: A Series of Lectures on Trends & Future of the Malaysian Mass Media. University of Malaya Kuala Lumpur.

Barthelemy, S., Bethell, M., Christiansen, T., Jarsvall, A., & Koinis, K. (2011). The Future of

Print Media: Capstone Report 2011. Columbia University.

Creeber, G., & Martin, R. (2009). Digital Cultures: Understanding New Media. Berkshire:

McGraw-Hill.

Chyi, H.I. (2005). Willingness to Pay for Online News: An Empirical Study on the

Viability of the Subscription Model. Journal of Media Economics, 18(2): 131-142.

Kung, L., Picard, R., & Towse, R. (2008). The Internet and the Mass Media. London and

Newbury Park: Sage.

Lenhart, A. & Shermak, J. (2005). Selling items online. Pew Research Center.

Lundén, K. (2009). The Death of Print? The Challenges and Opportunities facing the Print

Media on the Web. University of Oxford.

Manduchi, A. and Picard, R. (2009). Circulations, Revenues, and Profits in a Newspaper Market

with Fixed Advertising Costs. Journal of Media Economics 22(4), 211-238.

Salman, A., Ibrahim, F., Abdullah, M.Y.H., Mustaffa, N., & Mahbob, M. H. (2011). The Impact

of New Media on Traditional Mainstream Mass Media. The Innovation Journal: The Public Sector Innovation Journal, 16(3): 1-10.

Wells, W., Moriarty, S. & Burnett, J. (2006). Advertising: Principles and Practice (7th ed.).

New Jersey: Prentice Hall.

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