IntroductionSocial networking sites such as You Tube, MySpace, LinkedIn, Classmates. com and Facebook are increasingly becoming popular in today’s world dominated by the use of Internet. Many users argue that such sites are beneficial to the society, while others content that various dangers associated with social media prevail over the benefits. As the social networking sites become widely integrated in the modern culture, majority of the people argue that their benefits outweigh the downsides, while others strongly belief the dangers associated with those sites have become more pressing than upsides.
For instance, supporters of the social networking sites claim that such online communities enhance communications among friends and families, allow easy connection with people across the globe as well as familiarizing individuals with more valuable computer skills (Nielson 2010). The social networking sites increasingly expose children to predators, leads to narcissism, increases vulnerability to the various computer viruses, and thus lowering worker productivity. Social networking sites shapes the political landscapes within this era of Web 2.0, commonly referred to as the second generation of the Internet dominated with more dynamic ways through which people interact via online compared to the original time of the Internet applications.
Social networking sites are giving more power to a new period of time and even-driven communication which cannot be disregarded. Due to rapid introduction of new SNS, businesses have become bystanders which must be improved through the social networking bandwagon so as to achieve strategic competitive advantages (W3C 2009). General argument on the pros and cons of Social Networking SitesPeople are able to create and build their new relationships as well as reconnect with their families and friends through social networking sites.
It is with no doubt to say that the main reason as to why people join a given social networking site is to connect with rest of other people across the globe. People who are connected on the social networking sites become updated with what their friends may be doing. It is quite clear that a popular site enables the users to track down their old friends, and thus people acquaint and renew their long-forgotten friendships. For example, MySpace and Facebook provide users with features to organize events and invite their friends, while other sites allow users efficiently group based on different criterion such as geographical locations and alphabetical names (McKeon 2010).
When a person makes a plan for a group trip to any movie, he or she can easily send out notices to own local friends by use of the social networking service. This indicates that increased communication via online, to a great extent strengthens relations. Such sites enhance creative expression within the new medium because they offer free messaging, games, blogging, event invitations, and photo storages services to individuals with access to the computer and Internet resources.
It is important to argue that social networking sites unite people who have common interests, a medium through which people obtain some new ideas across the world as well as lower inhibitions so as to control social anxiety. A number of people today, use the social networking sites to network professionally or enable other people to acquire new jobs (Bruns 2008).