Essays on The Rise and Fall of Sony Ericsson Case Study

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The paper "The Rise and Fall of Sony Ericsson " is a great example of a Management Case Study. Skills and resources are often scarce in the business world. However, it is upon any company to initiate helpful strategies meant to uplift an organization. An organized administration will look into several alternatives and choose the best alternative that can help in solving the problems considering the company in question. In addition, it is necessary to involve stakeholders and other members of the company in the challenging situations facing the company in question.

This will help in seeking advice that can be incorporated and work miracles. The nature of a decision adopted must consider the long and short-term goals of the company and predict future outcomes. A Joint venture is an example of an alternative that two companies can implement with the aim of improving the performance of both companies. In this case, a joint venture can be described as a business contract two or more companies decide to develop their companies in terms of identifying new entities and assets that may boost the company’ s performance.

In addition, the joint venture will enable the two or more companies to share the benefits and losses of the company as per the contract. Therefore, Sony Corporation and Ericsson considered this option to find solutions to their poor performance. History of Sony Ericsson as a Company According to Sony Ericsson Joint Venture, which became effective in September 2001, the two companies (Sony and Ericsson), wanted to increase sales of their products and be among the leading industries that supplied consumer electronics, mobile phones, and other related products to other parts of the world.

In addition, they were interested in giving more to consumers in order to justify the greatness of their products. Apart from just becoming a company that sells electronics and mobile phones, they were also interested in making the company a communication entertainment brand. This means they wanted to inspire their consumers to engage in other activities rather than use the phone for making and receiving calls (The rise and fall of Sony Ericsson, n.d. , para. 1). However, this dream was shunted, as the venture was not stable.

This can be attributed to the fact that they did not focus on the long-term outcome of their intention. This can be evidenced by the occurrence of smartphones from companies like Apple and BlackBerry. In the early years that followed the effective establishment of the venture, Sony Ericsson was rated among the top mobile phone sellers and other consumer electronics in the world. The imaginations of Apple and BlackBerry were the main cause of the fall back of Sony Ericsson Venture between 2007 and 2008 (The rise and fall of Sony Ericsson, n.d. , para. 2).

The imaginations were much better in terms of delivering more than just communicating. The emergence of several Apps and different features that were more interesting to use was invented by Apple and BlackBerry (The rise and fall of Sony Ericsson, n.d. , para. 3). In the end, Apple and BlackBerry became among the leading companies in the sale of mobile phones and other consumer electronics.


The rise and fall of Sony Ericsson n.d., viewed 08 May 2013,


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