The paper "The Rise of Ethical Consumerism in the United Kingdom" is an outstanding example of a business research proposal. This research proposal was commissioned purposely to use a framework and guideline to the main research that will be used to establish ways in which different business actions influence ethical consumerism and the public’ s level of awareness of ethical consumerism as the main objectives of the study. Consumerism has got a very long history in the United Kingdom since it came into existence in 1844. Consumerism can be defined as a process by which consumers do make their purchases, utilize and dispose of their commodities based on certain principles and standards.
This means that consumers make certain consumption decisions based on certain conditions. Consumerism is applied by different stakeholders in society as a driving force to social change. Ethical consumerism can be divided into three main categories namely: positive ethical purchase behavior, negative ethical purchase behavior and consumer action. Positive ethical purchase behavior entails buying goods based on certain attributes while negative ethical purchase behavior entails boycotting and avoiding certain goods based on certain unethical characteristics.
On the other hand, consumer action refers to customer lobbying or taking direct action on certain consumption issues. In this proposal, the researchers have also discussed extensively on how the research will be conducted using different methods which include the use of primary and secondary sources. Finally, the proposal has provided some of the expected results that the researcher expects and the action plan that will be followed. 1.0 INTRODUCTION According to Peter Shield who is a senior editor on consumers’ natural choices, ‘ ethical consumerism has got its roots in the United Kingdom. ’ Consumerism has got a very long history in the United Kingdom.
He continues to argue that consumerism came into existence in the country s earlier as 1844. Since then ethical consumerism has seen a lot of development. For example, the report on consumerism by the Co-operative bank, the country’ s consumerism level is estimated to be growing at more than 10% yearly. In 2007, the bank valued consumerism at £ 32.268 Billion this was an 11% growth from the previous year. According to the same report, there is a likelihood that consumerism is about to witness tremendous growth in different sectors such as ethical finances as well as the food consumption sectors.
In 2007, ethical investment finances were found to have grown by 80% during the first quarter of 2007. This is according to the report by the Fidelity’ s Funds Network. In the United Kingdom, consumerism numerous developments which are associated with different ideas which include human rights, consumer protection and safety, animal rights, environmentalism and currently fair-trade (Co-operatives, 2008). Even though consumerism for many years has been seen as a developed world’ s affair, it is now gaining acceptance even in developing countries.
This is because a viable economy is measured by the increasing consumption of commodities. So, any act that impedes this is of concern to the economy. It is upon this that gross national product (GNP) of a nation is calculated. The primary objective of this research is to carry out a critical study on the concept and how consumers and different businesses influence it and fair trade.
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