AcknowlegdmentsThe researcher would like to acknowledge the guidance of his professors and suggestions from his peers. He would also like to thank the library staff for having made available all the reference books as required and is grateful for their efforts in scouting the online as well as hard-copy database to ensure that everything required for the research was handy. Summary abstract: Hollywood has reined the film production industry since its very inception. With new media technologies at hand and the boom in cultural industries, it is no wonder then that Hollywood, which was one of the first industries to go global, now applies new methods to reach a global audience.
A fantastic network of distribution outlets like cable and satellite services link communication products in an effective manner all over the world. With the new digital and media forms, especially with the boom of Do-it-Yourself culture thanks to the convergence of technologies and online sites like You Tube, film production and distribution was never as trendy and profitable. New media forms have thus only served to boost the nexus of Hollywood in the global market.
This research is inclined to study the current role of Hollywood in global markets. Executive Summary: This research probes the role of Hollywood in the global market. The history of the association, going back to almost eighty decades, the focus is to analysis the current trends in business and distribution that have influenced the role of media conglomerates. We see the ownership pattern has become more complex than ever, and that the new media technologies also have a vital role to influence the reception of media products, including Hollywood.
Moreover, the consumer has become proactive and increasingly calls the shots. As a result, the issue of Cultural imperialism seems to have been settled given that more and more Hollywood productions are now financing local language films, that have a distinct regional touch. A large number of online text were referred to for this study. The details of the literature referred have been provided in the list of references as well as in the bibliography. Table of Contents: AcknowledgementsSummary AbstractExecutive SummaryResearch thesis: Hollywood as a Cultural IndustryHollywood accused of Cultural ImperialismHollywood was always global.
What’s new? New trends of corporate ownership. Current Hollywood Crisis, Reasons for expansion in local-language productions in the global marketsConclusionReferenceBibliographyResearch thesis: Hollywood as a Cultural IndustryTo understand the role of Hollywood in the global market, let us first look at it as a flourishing Cultural Industry. David Hesmondalgh (2007) in his book, ‘The Cultural Industries’ says that cultural industries have moved closer to the centre of the economic action the world over and can no longer be seen as secondary to the ‘real’ economy where durable, useful goods are manufactured.
Indeed, companies like Disney, Rupert Murdoch’s News Corporation are amongst some of the most valued and discussed businesses of the world. The ownership and organisation of the cultural industries has changed radically, with film, publishing, television or recording industries not only compete with each other, but rather are connected in an intricate web of alliance, partnership and joint venture. Cultural products increasingly circulate across national borders. Images, sounds and narratives are borrowed and adapted from other places on an unprecedented scale, producing new hybrids, but also for some, reaffirming the value of cultural authenticity.
The long-standing domination of the cultural trade by the USA may be diminishing. Allen Scott (2002) has studied the production and distribution pattern in Hollywood, in his research thesis titled ‘A new map of Hollywood: the production and distribution of American motion pictures’. He opines that the debate on industrial organisation of Hollywood that gained ground in the 1980s was unnecessarily polarized and concludes saying the it must be ready to face some new challenges as new, competing cultural products and means of distribution arise all over the world due to a very proactive consumer base coupled with the unprecedented possibilities of communication offered by the new media.
Hollywood accused of Cultural Imperialism